La Liga Soccer League - Business Analysis, Sponsorship Portfolio and response to COVID-19
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La Liga Soccer League - Business Analysis, Sponsorship Portfolio and response to COVID-19
La Liga, Spains top soccer competition, is widely considered the second biggest domestic soccer property in the world behind the Premier League, with its top sides Barcelona and Real Madrid the most followed and supported around the world. Having been able to ensure a completed season, a worst case scenario of a $1.16 billion loss has been avoided, but challenges still remain in ensuring La Ligas product remains competitive and desirable to an international audience
A detailed insight into the inner workings of La Liga, its commercial structure and its response to COVID-19
Kit supplier market, media rights portfolio, front of shirt brand and sector location, team commercial developments
Scope
- The report breaks down the operational structures of La Liga, breaking down its most lucrative and intriguing kit supplier, front of shirt and title sponsorship agreements.
- The report also analyses the sponsorship portfolio of La Liga sides, and the most prominent brand sponsorship sectors within La Liga.
Reasons to Buy
- Insight into La Ligas commercial landscape
La Liga, Spains top soccer competition, is widely considered the second biggest domestic soccer property in the world behind the Premier League, with its top sides Barcelona and Real Madrid the most followed and supported around the world. Having been able to ensure a completed season, a worst case scenario of a $1.16 billion loss has been avoided, but challenges still remain in ensuring La Ligas product remains competitive and desirable to an international audience
A detailed insight into the inner workings of La Liga, its commercial structure and its response to COVID-19
Kit supplier market, media rights portfolio, front of shirt brand and sector location, team commercial developments
Scope
- The report breaks down the operational structures of La Liga, breaking down its most lucrative and intriguing kit supplier, front of shirt and title sponsorship agreements.
- The report also analyses the sponsorship portfolio of La Liga sides, and the most prominent brand sponsorship sectors within La Liga.
Reasons to Buy
- Insight into La Ligas commercial landscape
TABLE OF CONTENTS
Overview
COVID-19
Kit Supplier Deals
Internal Analysis
European Comparison
Deal Volume
Brand Spend
Case Study
Front of Shirt Sponsorship
Sponsors
Summary
Values
Sector Breakdown
Brand Locations
Case Study
Sleeve Sponsorship
La Liga Sponsorship
Overview
European Comparison
Case Study
Media Rights
Domestic Rights
International Rights
COVID-19 Impact
Club Sponsorship
The Teams
Appendix
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