Advertising and marketing research show that it is an increasingly difficult challenge to reach customers in a compelling manner. Their methods are often considered invasive and there is no meaningful reach. Moreover, the ever-evolving technology is constantly modifying the market bringing newer and more personalized approaches to the advertising and marketing industry. Securing enough budget for person-based advertising and marketing is particula...Read More>>


The Operators will struggle to win more than a single digit share of the digital advertising market

By Analysys Mason Limited | Advertising and Marketing | Mar 2018 | Page 3

The digital advertising market is forecast to grow by over USD100 billion in the next 5 years until 2022, generating significant interest from operators. However, with Google and Facebook dominant....

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The Amazon and Alabbar are set to be the main players in the ecommerce market in the Middle East and North Africa

By Analysys Mason Limited | Advertising and Marketing | Mar 2018 | Page 3

Since 2016, Alabbar has acquired or invested in ecommerce players, logistics solutions providers, and access to talent and early-stage companies. In 2017, Amazon entered the market in the Middle East....

USD 499 View Report

The Australia: IoT market report 2018

By Analysys Mason Limited | Advertising and Marketing | Mar 2018 | Page 10

Australia has a buoyant IoT market with Optus, Telstra and Vodafone all investing significantly in building an IoT business. New companies such as NNNCo and Thinxtra are shaking up the....

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Global Advertising Industry Profile & Value Chain Analysis

By MarketLine | Advertising and Marketing | Mar 2018 | Page 47

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market....

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World Online Advertising Market

By IDATE creates the DigiWorld Institute | Advertising and Marketing | Sep 2016 | Page 0

World Online Advertising Market    Programmatic - RTB - Search - Display - Mobile - Social networking – Video    Markets at December 2015 & Forecasts to 2020    The....

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