Business of La Liga Soccer League 2021-22 - Property Profile, Sponsorship and Media Landscape

Business of La Liga Soccer League 2021-22 - Property Profile, Sponsorship and Media Landscape

Summary

A follow up to the same report issued ahead of last season, this report takes an in depth look at the Spanish top flight soccer league and its 20 participating teams.

COVID-19 has hit La Liga hard over the past two seasons, costing Spains top two divisions up to the value of $2.43 billion. The big commercial question around the league this season centres around its domestic media rights which are up for tender and could be inline for a slight dip after the impact of the pandemic and loss of Lionel Messi to the French league. New rules coming into effect, has seen six La Liga clubs forced to change their front-of-shirt partners as Spain looks to diminish the position and rights of betting brands, as is currently being discussed as a potential idea in the English Premier League.

A look over the impact of COVID-19; analysis of the types of deals being signed; brand portfolio representation; and short breakdown into the commercial and social landscape of all 20 clubs.

Scope

- La Liga continues to run as one of the most popular soccer leagues in global soccer.
- The report takes a look at the commercial landscape of La Liga heading into the new 2021-22 season, looking at all the main commercial revenue streams available as well as the impact COVID-19 has had on the league. Further to this, the report breaks down the relevant data to assess the position of affiliated clubs, brands and broadcasters.

Reasons to Buy

- It offers an in-dept look at one of the biggest soccer leagues in Europe - analysing all active 428 club and 22 major league sponsorship deals.
- It also offers a strong insight into further areas of the commercial scene in Spain, including kit supplier, sponsorship and media rights landscape.
Table of Contents
1. Executive Summary
2. Impact of COVID-19
3. La Liga Overview
4. Media Landscape
5. Sponsorship Landscape
6. Kit Supplier Market
7. Front-of-Shirt Sponsorship Market
8. Sleeve Sponsorship Market
9. Club Sponsorship Overview
10. The Clubs
11. Appendix

List Of Tables

List of Tables
COVID-19 Deaths
Average Attendance Graph
Social Media Graph
Ticket Sales Table
Media Right Table
Sponsorship Deal Values Graph
League Sponsorship Charts
Kit Supplier Charts
Front-of-Shirt Sponsorship Charts
Sleeve Sponsorship Charts
Sponsorship Breakdown Overview Charts
Sponsorship Comparison Charts
Individual Team Sponsorship & Social Media Charts

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