The Operator deployment options for rich communication services

Rich communication services (RCS) is a necessity for most operators that wish to consolidate their position in the A2P space, but mobile subscribers of all major operators have access to RCS messaging in only four countries (Germany, Japan, South Korea and the USA) as of January 2020. Operators need to quickly launch RCS in order to remain competitive with OTT propositions.

Google is pushing hard to roll out rich communication services and operators must decide which platform best suits their strategy.

THIS REPORT PROVIDES:

  • information about the options available to operators when selecting an RCS platform
  • an overview of the characteristics and deployment times for three different RCS models, along with examples of operators that have launched each option
  • recommendations on which model operators should adopt based on the required degree of control over their messaging systems and the relative importance of this market in the their strategies.

The Connected Consumer Survey 2019: OTT communication services in Australia and New Zealand

The Connected Consumer Survey 2019: OTT communication services in Australia and New Zealand market research report available in single user pdf license with Aarkstore Enterprise at USD 1499

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The Operator business services: China forecast 20192024

The Operator business services: China forecast 20192024 market research report available in single user pdf license with Aarkstore Enterprise at USD 1999

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The Operator business services: China forecast 20192024

The Operator business services: China forecast 20192024 market research report available in single user pdf license with Aarkstore Enterprise at USD 1999

USD 1999 View Report

The Operator business services: Australia forecast 20192024

The Operator business services: Australia forecast 20192024 market research report available in single user pdf license with Aarkstore Enterprise at USD 3999

USD 3999 View Report

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