The Connected Consumer Survey 2019: mobile customer satisfaction and churn in Australia and New Zealand

This report focuses on aspects of Analysys Mason's <em>Connected Consumer Survey</em> that relate to the behaviour, preferences and plans of smartphone users in Australia and New Zealand (ANZ). In particular, it focuses on customer satisfaction, churn and retention-related aspects of mobile services. The survey was conducted in association with Dynata.

Customer service satisfaction is the strongest predictor of customers’ willingness to recommend in Australia and New Zealand.

THIS REPORT PROVIDES:

  • insight into the main drivers of the mobile customer experience and how they vary by country and by operator
  • analysis of the key factors that influence consumers intention to churn
  • Net Promoter Scores (NPSs) of operators in Australia and New Zealand
  • an assessment of why some operators have better NPSs than others
  • analysis of the role of bundling additional services on customer retention and how service-based pricing models affect KPIs
  • insight into the role of digitalising customer services and its impact on KPIs.

SURVEY DATA COVERAGE:

The survey was conducted between July and August 2019. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country, and 2000 in the region.

GEOGRAPHICAL COVERAGE:

  • Australia
  • New Zealand

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