Operator strategies for pricing mobile services for small and medium-sized enterprises

Author - Eileen Zimbler

Strategy report | PPTX and PDF (9 slides) | SME Strategies

"SMEs will spend more than USD70 billion on mobile services in 2021, but half of them are subscribing to consumer plans instead of business plans, which means that operators’ business divisions are missing out on this revenue."

mobile_services_generic_735x70.jpg

Mobile operators are finding it difficult to get small and medium-sized enterprises (SMEs) to subscribe to business plans because comparable consumer plans are competitively priced. SMEs are most interested in mobile network coverage and quality, but business and consumer plans are on the same network, so operators need to find other ways to differentiate their business plans.

This report provides:

  • an analysis of the business and consumer mobile offerings from 14 different mobile operators in 9 countries
  • analyses of various mobile strategies and offerings that operators’ business groups have developed
  • recommendations for strategies that mobile operators’ business units can deploy to incentivise businesses to subscribe to business mobile plans as opposed to consumer plans.

Operators examined include:

  • AT&T (USA)
  • Bouygues Telecom (France)
  • Deutsche Telekom (Germany)
  • Elisa (Finland)
  • MásMóvil (Spain)
  • O2 (Telefónica) (UK)
  • Orange (France)
  • Spark (New Zealand)
  • T-Mobile (USA)
  • Telenor (Norway)
  • Telia (Finland)
  • Telia (Sweden)
  • Verizon (USA)
  • Vodafone (UK)

Opportunities for operators in the connected home

Opportunities for operators in the connected home market research report available in single user pdf license with Aarkstore Enterprise at USD 4999

USD 4999 View Report

Cloud-based voice and unified communications: operator strategies for SMEs

Cloud-based voice and unified communications: operator strategies for SMEs market research report available in single user pdf license with Aarkstore Enterprise at USD 1499

USD 1499 View Report

Cloud-based voice and unified communications: operator strategies for SMEs

Cloud-based voice and unified communications: operator strategies for SMEs market research report available in single user pdf license with Aarkstore Enterprise at USD 1499

USD 1499 View Report

Operator migration strategies for the converged 5G core

Operator migration strategies for the converged 5G core market research report available in single user pdf license with Aarkstore Enterprise at USD 1499

USD 1499 View Report

Fill The Form For Sample Request

Note : * Kindly provide us with your company id and get the sample reports at the earliest.

  William Hopper

We wanted to understand the vast Telecom services so we went for a Market research report from Aarkstore. They made it so simple and easy that we came to know about the current trends and technology within the short period. Well done Aarkstore.