Connected Consumer Survey 2020: 5G, data consumption and monetisation in Africa

Author - Karim Yaici

"4G users in Africa spend more on mobile services than 3G users; they are also more satisfied with network speeds and the value of their subscription."

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This report focuses on aspects of Analysys Masons Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Africa. In particular, it focuses on data consumption and monetisation, and the impact of 5G on customer satisfaction metrics. The survey was conducted in association with On Device Research.

This report provides:

  • an assessment of the adoption of 4G and 5G and the impact on mobile users’ spend and customer satisfaction metrics
  • insight into subscribers’ awareness of 5G and their interest in 5G use cases
  • an analysis of mobile data usage patterns among respondents and how they are affected by data pricing.

Survey data coverage

The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.

Geographical coverage

  • Egypt
  • Kenya
  • Nigeria
  • South Africa


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