COVID-19 Impact on Dunkin Brands, H2 2020 Update
COVID-19 Impact on Dunkin Brands, H2 2020 Update reports key findings as of 18th September, 2020 based on market analysis and brand diversification by industry and geography.
Dunkin Brands business came to a standstill during the lockdowns and has been adversely impacted by the continuing pandemic and social distance measures even after the rules were relaxed. The company is taking all possible measures to protect its employees, franchises, and customers from the pandemic. Dunkin Brands coffee and tea shop sales are likely to be impacted more than its ice cream parlor business, in terms of dollar value. To maintain sales, the company is offering flexible delivery and contactless payment options to consumers. It is also taking extensive safety and hygiene measures in stores to provide a safe environment for consumers who wish to dine-in.
Scope
- Dunkins heavy reliance on North America will slow down its recovery from COVID-19 induced business losses.
- The prevailing social distance measures and fear of contagion put Dunkin Brands business at risk to the tune of $3.2bn in 2020.
- Dunkin Brands has witnessed a drop in sentiment score due to COVID-19 disruptions.
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COVID-19 impact analysis on Dunkin Brands- key findings as of 18th September, 2020
Geographic spread analysis - COVID-19 vs. Dunkin Brands sales
The impact of COVID-19 on Dunkin Brands regional sectors
Dunkin Brands 2020 exposure - brand sales at risk by region and sector
The impact of COVID-19 on Dunkin Brands sentiment score
Initiatives taken by P&G in the wake of COVID-19
Appendix
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