COVID-19 Impact on PepsiCo, H2 2020 Update
COVID-19 Impact on PepsiCo, H2 2020 Update
"COVID-19 Impact on PepsiCo, H2 2020 Update" reports key findings as of October 1, 2020 based on market analysis and brand diversification by industry and geography.
PepsiCo, like most companies in the consumer goods sector, will see major upheaval as a result of the pandemic. However, COVID-induced changes in consumer behavior and growing at-home consumption will prove to be beneficial for PepsiCos business in food sectors, which will help the company in mitigating the losses due to lower demand in other industries such as non-alcoholic beverages and baby care products in 2020. In addition, the precautionary steps taken by the company to ensure continued safety of its products and manufacturing plants across the globe will add to its brand image. Overall, the company has many key strengths, but it is still expected to suffer huge brand sales losses due to its high dependency on the soft drinks sector.
Scope
- PepsiCos sales in North America, Asia, and Latin America, current hotspots of COVID-19, will be impacted by the pandemic.
- The impact of COVID-19 is inevitable, but PepsiCos diversification in food business should help mitigate losses.
- North America and Asia estimated to be the worst-hit regions for PepsiCos non-alcoholic beverages business.
- PepsiCos soft drinks business are to experience a slump in sales in 2020, especially in the Americas and Asia.
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COVID-19 impact analysis on PepsiCo key findings as of October 1, 2020
Geographic spread analysis COVID-19 vs PepsiCo brand sales
The impact of COVID-19 on PepsiCos regional sectors
PepsiCos 2020 exposure brand sales at risk by region and sector
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