The Connected Consumer Survey 2018: OTT services in Sub-Saharan Africa
This report focuses on aspects Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa. In particular, it focuses on respondents usage of over-the-top (OTT) communications and paid-for online video services.
identifies which communications apps are used most in Sub-Saharan Africa
highlights the pockets of growth left in the OTT communication market
identifies which app features are used most on communication apps
discusses the ways in which consumers balance their use of OTT communications with that of traditional services
identifies which paid-for online video services are most popular in Sub-Saharan Africa.
SURVEY DATA COVERAGE:
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Sub-Saharan Africa. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.
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