Operator digital advertising: case studies and analysis

Author - Inigo Barker

"Moves by Apple and Google to reduce the supply of actionable third-party data for advertisers puts first-party data holders (such as telecoms operators) in a strong position to make inroads in advertising."


Digital advertising is attractive to operators because of the associated projected revenue growth, but recent operator exits from this market suggest that operators should be cautious. Both the extent to which operators are seeking involvement and the areas in which they are competing vary substantially.

Key questions answered in this report.

  • What is digital advertising and how does the value chain work?
  • What are the opportunities for telecoms operators and in what ways can they get involved?
  • What are the different approaches being pursued by operators that have some exposure to digital advertising?

The following companies are included as case studies.

  • AIS
  • Axiata
  • Comcast
  • Singtel
  • Telkomsel
  • Turkcell
  • Vodafone
  • Verizon

COVID-19 Outbreak-Global Mobile Virtual Network Operator (MVNO) Industry Market Report-Development Trends, Threats, Opportunities and Competitive Landscape in 2020

A mobile virtual network operator (MVNO) is a mobile operator that does not own spectrum or have its own network infrastructure. An MVNO has business arrangements with traditional mobile operators

USD 3660 View Report

The Exploring e-sports: opportunities for operators and pay-TV providers

The Exploring e-sports: opportunities for operators and pay-TV providers market research report available in single user pdf license with Aarkstore Enterprise at USD 1499

USD 1499 View Report

Fill The Form For Sample Request

Note : * Kindly provide us with your company id and get the sample reports at the earliest.

There is no Reviews available