Online Travel Sales and Intermediaries in Kenya

Rising internet penetration, improving internet infrastructure, expansion of online payment platforms and increasing number of tech-savvy consumers are some of the key factors that have stimulated the rapid growth of online travel sales in Kenya. The growing digital travel space has made room for meta-search engines such as Google, TripAdvisor and Expedia. These meta-search engines are increasingly playing an important role in the travel industry, driving online traffic through digital marketing...

The Online Travel Sales and Intermediaries in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Online Travel Sales to Residents, Total Mobile Travel Sales to Residents, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Online Travel Sales and Intermediaries market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


ONLINE TRAVEL SALES AND INTERMEDIARIES IN KENYA

September 2018



Headlines
Prospects
Online Sales Continue To Grow Across Travel Categories
Increased Proliferation of Mobile Phones and Growing M-commerce Boost Mobile Online Channel Sales
Traditional Intermediaries Review Strategies Due To Expansion of Online Intermediaries
Category Data
Table 1 Travel Intermediaries Sales: Value 2013-2018
Table 2 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 3 Intermediaries Leisure Online Sales: Value 2013-2018
Table 4 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 5 Online Travel Sales to Residents: Value 2013-2018
Table 6 Mobile Travel Sales to Residents: Value 2013-2018
Table 7 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 8 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 9 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 10 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 11 Forecast Mobile Travel Sales to Residents: Value 2018-2023
Executive Summary
Growing Focus on Domestic Tourism Revives Travel
Increasing Penetration of Mobile Devices Encourages Growth in Online Sales
Airlines Focus on Strategic Partnerships, Introducing New Routes and Expanding Capacities
Sharing Economy Intensifies Competition Within Lodging and Car Rental
Growth Expected Over the Forecast Period
SWOT
Summary 1 Destination Kenya: SWOT
Market Data
Table 12 Annual Leave: Volume 2013-2018
Table 13 Travellers by Age: Number of People 2013-2018
Table 14 Seasonality: Number of People 2013-2018
Table 15 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 16 Other Transport Sales: Value 2013-2018
Table 17 Other Transport Online Sales: Value 2013-2018
Table 18 Forecast Other Transport Sales: Value 2018-2023
Table 19 Forecast Other Transport Online Sales: Value 2018-2023
Table 20 Activities: Value 2013-2018
Table 21 Forecast Activities: Value 2018-2023
Definitions
Sources
Summary 2 Research Sources













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