Flows in Hong Kong, China

Realising Hong Kong was over reliant on visitors from China for growth, the Hong Kong Tourism Board attempted to diversify inbound arrivals via aggressive marketing in northern Asia, Europe, North America, the Middle East and Australia. Since social media is an indispensable way of communicating with tourists, the Hong Kong Tourism Board invested heavily in social platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest, LINE, Tencent, WeChat and Weibo to increase exposure and develop...

Euromonitor Internationals Flows in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Domestic Trips, Inbound Arrivals, Outbound Departures.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Flows market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
FLOWS IN HONG KONG, CHINA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Inbound Arrivals: Number of Trips 2010-2015
Table 2 Inbound Arrivals by Country: Number of Trips 2010-2015
Table 3 Inbound City Arrivals 2010-2015
Table 4 Inbound Receipts: Value 2010-2015
Table 5 Business Inbound Demographics: Number of Trips 2010-2015
Table 6 Leisure Inbound Demographics: Number of Trips 2010-2015
Table 7 Forecast Inbound Arrivals: Number of Trips 2015-2020
Table 8 Forecast Inbound Arrivals by Country: Number of Trips 2015-2020
Table 9 Forecast Inbound Receipts: Value 2015-2020
Table 10 Domestic Trips by Destination: Number of Trips 2010-2015
Table 11 Domestic Business Trips by Travel Mode: Number of Trips 2010-2015
Table 12 Domestic Leisure Trips by Travel Mode: Number of Trips 2010-2015
Table 13 Domestic Expenditure: Value 2010-2015
Table 14 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 15 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 16 Forecast Domestic Expenditure: Value 2015-2020
Table 17 Outbound Departures: Number of Trips 2010-2015
Table 18 Outbound Departures by Destination: Number of Trips 2010-2015
Table 19 Outbound Expenditure: Value 2010-2015
Table 20 Forecast Outbound Departures: Number of Trips 2015-2020
Table 21 Forecast Outbound Departures by Destination: Number of Trips 2015-2020
Table 22 Forecast Outbound Expenditure: Value 2015-2020
Executive Summary
Stronger Outbound Than Inbound Growth in 2015
Hong Kong Travellers Go Online for Bargain Hunting and Trip Ideas
Mobile Travel Sales To Residents Continue To Surge
Unprecedented Increase in Number of Cruise Passengers
Inbound Growth Projected To Decline Over Forecast Period
SWOT
Summary 1 Destination Hong Kong, China: SWOT
Market Data
Table 23 Annual Leave: Volume 2010-2015
Table 24 Travellers by Age 2010-2015
Table 25 Seasonality: Number of People 2010-2015
Table 26 Leisure Outbound Demographics 2010-2015
Table 27 Other Transport Sales: Value 2010-2015
Table 28 Other Transport Online Sales: Value 2010-2015
Table 29 Forecast Other Transport Sales: Value 2015-2020
Table 30 Forecast Other Transport Online Sales: Value 2015-2020
Table 31 Activities: Value 2010-2015
Table 32 Forecast Activities: Value 2015-2020
Sources
Summary 2 Research Sources













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