Deutsche Lufthansa AG in Travel (World)

Deutsche Lufthansa was highly profitable in 2015, having achieved a considerable turnaround thanks to its new commercial strategy, and to the completion of key milestones of its restructuring programme. That said, 2015 was marked by the crash of Germanwings flight 9525 which required heavy crisis management by the group. Nonetheless, the airlines plan carried on as envisaged, with Eurowings launching its first long haul flight, and the group completing the full acquisition of Brussels Airlines...

Euromonitor Internationals Deutsche Lufthansa AG in Travel (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Deutsche Lufthansa AG in Travel (World)
Euromonitor International
November 2016
Introduction
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
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