Travel and Tourism in Greece to 2021

Summary

Strong growth was achieved in Greeces inbound tourism in 2014 and 2015 with an increase of 24.4% and 7.4% respectively, as the Euro depreciated against the currencies of key source markets such as the UK and US. Moreover, expenditure also showed strong growth of 8.2% in 2015. Trips totaled 5.8 million while expenditure was valued at 8.3 billion (US$9.2 billion) in 2015. Due to the shrinking economy, outbound trips growth slowed to 2.8% in 2015, with 776,470 trips.

Key Findings

- Realizing the importance of Chinese tourists, Greece is aiming to establish direct air connections with China to increase arrivals from the country. This is part of the target of bringing one million tourists from China by 2021. Currently, tourists from China coming to visit Greece have to transit at hubs located in Russia, Western Europe, or the Middle East.

- Inbound tourism in Greece registered high growth in 2015 due to the geopolitical instability in the region. Moreover, there were security threats in other tourist destinations such as Tunisia, Egypt, and Turkey


Synopsis

The report provides detailed market analysis, information, and insights, including:

- Historic and forecast tourist volumes covering the entire Greeces Travel andTourism sector

- Detailed analysis of tourist spending patterns in Greece for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound and outbound tourism, with analysis using similar metrics

- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers


ReasonsToBuy

- Make strategic business decisions using historic and forecast market data related to Greeces Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries


Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism
- Market summary and key developments in Greece domestic tourism market
- Historical and projected figures for domestic trips and domestic expenditure in Greece
- Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism
- Market summary and key developments in Greece inbound tourism market
- Historical and projected figures for inbound trips and inbound expenditure in Greece
- Tourist arrivals from top 10 countries to Greece
- Inbound trips-trips by purpose of visit and mode of transport
- Inbound trips-average length of trip and overnight stays

Outbound Tourism
- Market summary and key developments in Greece outbound tourism market
- Historical and projected figures for outbound trips and outbound expenditure in Greece
- Tourist departures to top 10 countries from Greece
- Outbound trips-trips by purpose of visit and mode of transport
- Outbound trips-average length of trip and overnight stays

Airlines
- Market summary and key developments in Greece airlines industry
- Revenues and seats sold in Greece airlines market
- Seats available, seats sold and load factor
- Revenue per customer
- Revenue generating passenger kilometers versus kilometers available
- Competitive landscape

Hotels
- Market summary and key developments in Greece hotel industry
- Revenues and RevPAR
- Hotels: Number of rooms, room nights available and room nights occupied
- Hotels: Occupancy rate, Number of guests by customer type

Airport Profiles

Market Data
- Domestic tourism
- Inbound tourism
- Outbound tourism
- Airlines
- Hotels

Appendix
- Travel and tourism sector definitions

List Of Tables

Table 1: Domestic Trips - Overnight Stays, 2011-2021
Table 2: Average Length of Domestic Trip, 2011-2021
Table 3: Tourist Arrivals from Top 10 Countries, 2011-2021
Table 4: Inbound Trips - Overnight Stays, 2011-2021
Table 5: Average Length of Inbound Trip, 2011-2021
Table 6: Tourist Departures to Top 10 Countries, 2011-2021
Table 7: Outbound Trips - Overnight Stays, 2011-2021
Table 8: Average Length of Outbound Trip, 2011-2021
Table 9: Seats Available and Load Factor, 2011-2021
Table 10: Revenue per Customer (KSh), 2011-2021
Table 11: Hotels-Room Occupancy Rates (%)
Table 12: Hotels: Number of Guests by Type of Customer, 2011-2021
Table 13: Number of Domestic Trips by Purpose, 2012-2021
Table 14: Domestic Trips - Overnight Stays, 2012-2021
Table 15: Total Domestic Tourism Expenditure by Category, 2012-2021
Table 16: Average Expenditure per Domestic Tourist by Category, 2012-2021
Table 17: International Arrivals by Region, 2012-2021
Table 18: International Arrivals by Purpose of Visit, 2012-2021
Table 19: International Arrivals by Mode of Transport, 2012-2021
Table 20: Inbound Trips - Overnight Stays, 2012-2021
Table 21: Total Inbound Tourism Expenditure by Category, 2012-2021
Table 22: Average Expenditure per Inbound Tourist by Category, 2012-2021
Table 23: International Departures by Region, 2012-2021
Table 24: International Departures by Purpose of Visit, 2012-2021
Table 25: International Departures by Mode of Transport, 2012-2021
Table 26: Outbound Trips - Overnight Stays, 2012-2021
Table 27: Total Outbound Tourism Expenditure by Category, 2012-2021
Table 28: Average Expenditure per Outbound Tourist by Category, 2012-2021
Table 29: Passenger Airlines - Key Performance Indicators, 2012-2021
Table 30: Hotels - Key Performance Indicators, 2012-2021
Table 31: Total Hotel Revenue, 2012-2021
Table 32: Number of Guests by Customer Type, 2012-2021

List Of Figures

Figure 1: Domestic trips, 2011-2021
Figure 2: Domestic expenditure, 2011-2021
Figure 3: Domestic Tourism by Purpose of Visit, 2011-2021
Figure 4: Number of Trips by Season - Domestic and Outbound, 2016
Figure 5: Inbound Trips, 2011-2021
Figure 6: Inbound Expenditure, 2011-2021
Figure 7: Inbound Tourism by Purpose of Visit, 2011-2021
Figure 8: International Arrivals by Mode of Transport, 2011-2021
Figure 9: Outbound Trips, 2011-2021
Figure 11: Outbound Expenditure, 2011-2021
Figure 11: Outbound Trips by Purpose of Visit, 2011-2021
Figure 12: International Departures by Mode of Transport, 2011-2021
Figure 13: Revenues of Airlines Industry, 2011-2021
Figure 14: Seats Sold in Airlines Industry, 2011-2021
Figure 15: Seats Sold by Customer Type (000), 2011-2021
Figure 16: Revenue Generating Passenger Kilometers, versus Kilometers Available
Figure 17: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2016
Figure 18: Revenues of Hotel Industry, 2011-2021
Figure 19: Room Nights Available and Revenue per Available Room, 2011-2021
Figure 20: Number of Rooms in Hotels, 2011-2021
Figure 21: Hotels-Nights Available versus Room Nights Occupied (000)

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