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Top Growth Opportunities: Bakery & Cereals in Denmark

DESCRIPTION

TABLE OF CONTENTS

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DESCRIPTION

Top Growth Opportunities: Bakery & Cereals in Denmark

Top Growth Opportunities for Bakery & Cereals in Denmark provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Denmark through GlobalDatas detailed and robust data, expert insight, and case studies.

GlobalDatas Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Bakery & Cereals in Denmark provides an overview of the Bakery & Cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalDatas proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereals producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

- Key consumer demographic groups driving consumption within the Denmark market. Improve your consumer targeting by understanding whos driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Denmark, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

Scope

- Amongst the top ten high potential countries, the Danish bakery & cereals sector ranked sixth on the GlobalData Opportunity Score and was valued at US$2,235.7 million in 2018.
- The recovering Danish economy is supported by improvement in the labour market with employment increasing. Consumers are therefore increasingly seeking premium bakery & cereals products.
- The overall Danish bakery & cereals sector grew from US$2,109.5 million in 2013 to US$2,235.7 million in 2018. Consequently, the sector is expected to register faster growth at a CAGR of 4.7% over the next 5 years
- The Danish bakery & cereals sector was led by the bread & rolls category, which accounted for highest value share of 39.7% in 2018. Furthermore, it is expected to record healthy growth at 4.5% CAGR over the next five years, offering good growth opportunities in future

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Denmarkss Bakery & Cereals consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

TABLE OF CONTENTS

1. Introducing a top growth market for bakery & cereals
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalDatas strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Bakery & cereals retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Key recommendations
8. Appendix and Definitions

List Of Tables

Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2013-2023
Winners and losers by category, value, 2018-2023
Volume growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Bakery & cereals category fragmentation, 2018
Key consumption volume shares by consumer group, 2018
Key consumption motivators by category, 2018
Key consumption motivators by category, 2018 (continued)
Top categories by value and CAGR, 2013-2018
Average price change by brand, 2018

List Of Figures

Map of top opportunity markets
Map of top global issues
Global issue web
GlobalDatas strategic issues map
Average consumer spend, peer group comparisons, 2013-2023
Market value and split, 2013-2023
Value growth by category, 2013-2018 and 2018-2023
Value market growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Value and volume growth by category, 2013-2023
Private label penetration and CAGR, 2013-2018
Cumulative value share by brand, 2018
Penetration of Health and Wellness claims by category, 2018
Packaging materials volume share, 2018 & 2023
Packaging closure materials volume share, 2018 & 2023
Projected CAGR for top five categories by value, 2018-2023
Price change by category, 2018

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