Tourism Destination Market Insights: UK & Ireland - Analysis of destination markets, infrastructure and attractions, and risks and opportunities
The United Kingdom provides a diverse range of attractions, experiences and activities appealing to all types of travelers from city slickers, heritage enthusiasts, culture seekers, avid walkers and adventurers worldwide. It remains a highly popular destination, attracting large numbers of business and lesiure travelers.
Ireland holds vast sweeping landscapes, an abundance of cultural attractions, two UNESCO world heritage sites along with the dynamic and vibrant city life offered within the capital Dublin. It is consequently a hotbed of leisure tourism.
Destination Market Insight provides in-depth analysis of a tourist destination, in this case for the UK and Ireland.
The report uses regional and country focused analysis to explore inbound tourist markets, infrastructure and attractions, as well as risks and opportunities. The report provides clear insight into current and future tourism developments in the region.
This report is part of Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destniantion market, in this case the UK and Ireland.
- International arrivals for the UK will encounter a slow down in growth over the upcoming years within particular markets reflected with a low CAGR for 2018 to 2023 at 2.9%.
- Niche forms of tourism are becoming an ever wider market including sports tourism, eco-travel, cultural tourism, and gastrotourism.
- The Irish Tourism Industry Confederation (ITIC) developed the Industry Strategy for Growth to 2025 reflecting 10 key pillars to Irelands success and growth as a destination in the years to come. Key themes involve aims to increase capacity reflected in new and ongoing developments for 2019, as the destination aims to reach 13.7million visitors by 2025 .
- Similar to the UK, international arrivals to Ireland are predicted to see a minor slow down in growth between 2018 and 2023 from. However, travelers will continue to surge from key source market the USA in 2019.
Reasons to buy
- Obtain a clear and detailed insight into new developments in two popular, well-established tourist destinations.
- Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
- Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Key trends and developments
Key trends and developments
Main Source Markets UK
Source market in focus: USA
Upcoming source market in focus: Canada
Main Source Markets Ireland
Source market in focus: Canada
Types of Travel
Infrastructure and Attractions
Airlines within the UK and Ireland
Destination Case Studies
Case study: London
Case study: Edinburgh
Case study: Dublin
Case study: Cornwall
Market risks and opportunities
Terminology and definitions
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