Turkish Airlines - Strong growth hits a wall as security and political events take a toll, but opportunities still remain

Turkish Airlines - Strong growth hits a wall as security and political events take a toll, but opportunities still remain

Summary

Turkish Airlines has in recent years expanded its operations dramatically, emerging from a local airline to a major global player. This growth has been propelled by the strategic location of its Istanbul hub. With Turkey currently constructing a six runway new airport at Istanbul, potential for growth is strong. However political and security concerns still linger and can adversely affect the company, as happened in 2016 when a string of terrorist attacks and an attempted political coup drove the airline into contraction.

Key Highlights

- Turkish Airlines is one of the success stories of the airlines industry over the past decade, with the company more than doubling the number of destinations it travels to within the span of ten years whilst also increasing its revenue significantly.
- However, despite its growth and the potential for more, Turkish Airlines suffered a real shock in 2016 when its revenues fell and the number of tourists travelling to the country also declined significantly.
- Potential for further growth is very real, especially as the new Istanbul airport will allow Turkish Airlines to further expand its operations. The Americas particularly is an area with low penetration at the moment. The weakening of the Lira coupled with an increase in the global tourism industry will also serve to attract tourists to Turkey again.

Scope

- Explains the reasons fur Turkish Airlines growing so strongly over the past decade.
- Explores how the company can continue expanding in the coming years.
- Analyzes why Turkish Airlines did not grow in 2016 specifically.
- Examines further growth possibilities for the airline company as well as the increasing challenges it will face from competitors.

Reasons to buy

- Why has Turkish Airlines grown so strongly in recent years?
- Why did its revenues decline in 2016 specifically?
- What potential for further growth exists for the company?
- Which companies serve as the main competitors to Turkish Airlines?

Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
AccorHotels
Hilton Worldwide Holdings Inc
Marriott International, Inc.
Movenpick Hotels & Resorts Management AG
Macroeconomic Indicators
Country data
Methodology
Appendix
About MarketLine

List Of Tables


Table 1: Turkish Airlines revenue, $ million, 2012-2016 7
Table 2: $ to TRY, 2012-2016 11
Table 3: Pegasus Airlines domestic market share (%), 2012-2016 16

List Of Figures


Figure 1: Number of destinations Turkish Airlines travels to, 2006-2016 6
Figure 2: Turkish Airlines domestic vs international revenue stream, 2006-2016 7
Figure 3: High profile sports stars like Lionel Messi and Kobe Bryant have advertized for Turkish Airlines 8
Figure 4: Number of passengers in millions, 2006-2016 9
Figure 5: Range of wide and narrow body planes from Istanbul 10
Figure 6: Number of visitors to Turkey from selected nations, 2006-2016 13
Figure 7: Net income of Turkish Airlines, $ millions, 2012-2016 14

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