The Telecoms services for enterprises: Kenya forecast 2018–2023

This report provides an outlook on the enterprise telecoms and ICT services market in Kenya. It highlights overall revenue trends and identifies the key services which will deliver growth opportunities for revenue from enterprises of different sizes. It contains forecasts for fixed and mobile voice and data network services, as well as other business services such as security, co-location and hosting and public and private cloud services.

THIS REPORT CONTAINS:

  • Forecasts for operator services to MSMEs and large enterprises including fixed and mobile voice and data services, IoT connectivity services and other business services such as security and co-location and hosting
  • An estimate of the total market for these other business services and the likely share achievable by operators for each service
  • Quantification of revenue, the number of connections or users and ARPU for each service and each enterprise segment (micro, small, medium and large)
  • Demographic data on the number of employees, enterprises and sites within each segment (note that we include entities in the governmental and public sectors).
 

COVERAGE
Geographical coverage

Kenya

Enterprise size

Segments
Micro (0–9 employees)
Small (10–49 employees)
Medium (50–249 employees)
Large (250+ employees)

Services

Mobile
Voice, messaging and handset data
Mobile broadband
IoT connectivity (mobile and LPWA)
Fixed
Narrowband and VoBB
ADSL/SDSL, vDSL, FTTP/B, cable, BFWA, other fixed broadband
Dedicated connections up to 100Mbps, >100Mbps and up to 1Gbps, and >1Gbps
Traditional managed services
IoT connectivity

Other business services
Unified communications
Security
Co-location and hosting
Private cloud
Software-as-a-service (SaaS, public cloud)
Platform-as-a-service (PaaS, public cloud)
Infrastructure-as-a-service (IaaS, public cloud)
Enterprise mobility
Desktop management

5.Executive summary
Executive summary: revenue across all non-legacy services in Kenya will grow, with large enterprises accounting for the majority of this growth
Forecast results
Operator enterprise revenue in Kenya will rise steadily across all non-legacy services, most notably in mobile data, IoT and other business services
All enterprise segments will deliver revenue growth, with large enterprises accounting for almost 45% of operators’ revenue from enterprises
Growth in mobile services revenue will be driven by an increase in demand for handset data
Revenue from fixed services will grow moderately across all services except fixed voice narrowband, which is a redundant technology in the market
The number of fixed data connections in Kenya will grow strongly, driven by the take-up of fibre and fixed–wireless technologies
The market for other business services will grow rapidly, but it is a small and nascent market with limited use among smaller enterprises
Key other business services for operators in Kenya are security, co-location and hosting and private cloud
Operator product offerings
Forecast methodology and assumptions
Forecast methodology and assumptions: presentation of results

 


18.Forecast methodology and assumptions: market definition
Forecast methodology and assumptions: modelling approach
Forecast methodology and assumptions: mobile services
Forecast methodology and assumptions: fixed services [1]
Forecast methodology and assumptions: fixed services [2]
Forecast methodology and assumptions: other business services [1]
Forecast methodology and assumptions: other business services [2]
 About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason

List Of Figures


Figure 1: Change in telecoms operator retail revenue from enterprises by service type, Kenya, 2018–2023
Figure 2: Connections for enterprises and CAGRs by type of connection, Kenya, 2018–2023
Figure 3: Telecoms operator retail revenue from enterprises in 2018 and CAGR for 2018–2023 by enterprise size, Kenya
Figure 4: Telecoms operator retail revenue from enterprises by service type, Kenya, 2014–2023
Figure 5: Percentage of operator retail revenue from enterprises in 2018 and CAGR for 2018–2023 by service type, Kenya
Figure 6: Percentages of retail revenue, total employees and total enterprises by enterprise size, Kenya, 2018
Figure 7: Telecoms operator retail revenue from enterprises by service type and enterprise size, Kenya, 2018 and 2023
Figure 8: Telecoms operator mobile service retail revenue and connections for enterprises, Kenya, 2014–2023
Figure 9: Telecoms operator fixed service retail revenue and connections for enterprises, Kenya, 2014–2023
Figure 10: Number of enterprise fixed broadband and dedicated connections by type of connection, Kenya, 2014–2023
Figure 11: Whole market other business services retail revenue from enterprises by service type, Kenya, 2014–2023
Figure 12: Other business services retail revenue from enterprises by service type and provider and operators’ share of this revenue by service type, Kenya, 2023


Figure 13: Major operators and service providers serving the enterprise market in Kenya
Figure 14: Percentage of enterprises, employees and business sites by enterprise size, Kenya, 2018
Figure 15: Diagram of the forecast modelling approach
Figure 16: Definitions and key drivers for mobile services
Figure 17a: Definitions and key drivers for fixed services


Figure 17b: Definitions and key drivers for fixed services
Figure 18a: Definitions and key drivers for other business services


Figure 18b: Definitions and key drivers for other business services


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