Supply-side strategies: from LTE to 5G

At a time when 5G is starting to be tested in real-life situations, especially in Asia and the United States, this report looks at the latest developments in LTE products, on the eve of 5G rollouts, along with the different scenarios for monetising 5G.

This report delivers a detailed snapshot of the latest developments in LTE products, notably since the previous report on this topic.

It analyses operators’ different supply-side strategies and identifies recent trends and details what new applications 5G technologies will enable, and how they will impact the value chain.

1. Executive Summary
1.1. Key findings
1.2. Recommendations

2. Changes in LTE pricing schemes
2.1. Data allowance still a tiering criteria for plans
2.2. High data allowance and unlimited plans developing
2.2.1. Product benchmark
2.2.2. Case studies
2.3. Speed-based pricing on the rise
2.3.1. Technological progress enabling a steady increase in speed
2.3.2. Speed-based tiering
2.3.3. Plans tiered by speed and data allowance
2.3.4. Plans tiered by connection speed and content
2.4. Content strategies that incorporate quality of service
2.4.1. Product benchmark
2.4.2. Paid content as part of multi-screen strategies
2.4.3. Premium content strategy available chiefly to content-owning operators
2.4.4. OTT strategies
2.4.5. Discriminating between types of content and zero-rating

3. 5G supply-side scenarios
3.1. 5G’s technological contributions
3.1.1. 5G as enabler of the digitisation of society and the economy as a whole
3.1.2. 5G technological building blocks
3.1.3. Merits of network slicing and virtualisation
3.2. 5G use cases
3.2.1. Three use-case scenarios for 5G
3.2.2. 4G+ and purely 5G uses
3.2.3. Specific features of 5G products: customisation and quality of service
3.3. 5G monetisation scenarios
3.3.1. Scenario 1: ‘4G++ unlimited range’
3.3.2. Scenario 2: ‘Immersive Interactive Reality’
3.3.3. Scenario 3: ‘Remote surgery’
3.3.4. Scenario 4: ‘Patient monitoring’
3.3.5. Scenario 5: ‘The autonomous car’
3.3.6. Scenario 6: Smart lighting


List Of Tables

Table 1: Pricing parameters for mobile data plans
Table 2: AT&T shared plans
Table 3: Older unlimited plans
Table 4: Recently introduced unlimited plans (advertised as “unlimited” – with a cap of over 30 Gb a month)
Table 5: Operators’ data allowances
Table 6: Elisa’s product line
Table 7: Elisa’s operating and financial revenue
Table 8: US operators’ plans
Table 9: Verizon’s “unlimited” plan
Table 10: T-Mobile’s product line in Germany
Table 11: Swisscom’s InOne Mobile product line
Table 12: A1’s product line in Austria in 2018
Table 13: A1’s product line in Austria in 2017
Table 14: T-Mobile’s My Mobile product line in Austria in 2018
Table 15: Telia’s product line in Finland in 2018
Table 16: Vodafone Germany SIM-only plans in 2017, with a two-year commitment
Table 17: Vodafone Germany SIM-only plans in 2018, with a two-year commitment
Table 18: AT&T product line in 2018, tiered by data allowance, browsing and content
Table 19: Verizon’s “unlimited” plan
Table 20: Mobile content strategies
Table 21: Benchmark of mobile operators promoting premium content
Table 22: Vodafone Spain’s product line
Table 23: LG U+ plan