Mobile Apps in Turkey

Mobile Apps in Turkey

Summary

Mobile Apps in Turkey industry profile provides top-line qualitative and quantitative Summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Turkey mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The Turkish mobile apps market generated total revenues of $4.0bn in 2017, representing a compound annual growth rate (CAGR) of 18.1% between 2013 and 2017.

Market consumption volume increased with a CAGR of 5.8% between 2013 and 2017, to reach a total of 66.2 million apps in 2017.

The strong and rapid adoption of smartphones and mobile internet in the country since 2013 has induced demand for mobile apps. Additionally, the market has been driven by strongly increasing monetization rates, as the growth of values exceeded that of volumes during 2013-17.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Turkey
- Leading company profiles reveal details of key mobile apps market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Turkey mobile apps market by value in 2017?
- What will be the size of the Turkey mobile apps market in 2022?
- What factors are affecting the strength of competition in the Turkey mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkeys mobile apps market?

Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 17
Supplier power 19
New entrants 20
Threat of substitutes 22
Degree of rivalry 23
Leading Companies 25
Alphabet Inc 25
Cheetah Mobile Inc. 29
Facebook, Inc. 32
Outfit 7 Limited 35
Macroeconomic Indicators 36
Country data 36
Methodology 38
Industry associations 39
Related MarketLine research 39
Appendix 40
About MarketLine 40

List Of Tables

List of Tables
Table 1: Turkey mobile apps market value: $ million, 2013-17(e)
Table 2: Turkey mobile apps market volume: thousand downloaded applications, 2013-17(e)
Table 3: Turkey mobile apps market category segmentation: $ million, 2017(e)
Table 4: Turkey mobile apps market geography segmentation: $ million, 2017(e)
Table 5: Turkey mobile apps market value forecast: $ million, 2017-22
Table 6: Turkey mobile apps market volume forecast: thousand downloaded applications, 2017-22
Table 7: Alphabet Inc: key facts
Table 8: Alphabet Inc: key financials ($)
Table 9: Alphabet Inc: key financial ratios
Table 10: Cheetah Mobile Inc.: key facts
Table 11: Cheetah Mobile Inc.: key financials ($)
Table 12: Cheetah Mobile Inc.: key financials (CNY)
Table 13: Cheetah Mobile Inc.: key financial ratios
Table 14: Facebook, Inc.: key facts
Table 15: Facebook, Inc.: key financials ($)
Table 16: Facebook, Inc.: key financial ratios
Table 17: Outfit 7 Limited: key facts
Table 18: Turkey size of population (million), 2013-17
Table 19: Turkey gdp (constant 2005 prices, $ billion), 2013-17
Table 20: Turkey gdp (current prices, $ billion), 2013-17
Table 21: Turkey inflation, 2013-17
Table 22: Turkey consumer price index (absolute), 2013-17
Table 23: Turkey exchange rate, 2013-17

List Of Figures

List of Figures
Figure 1: Turkey mobile apps market value: $ million, 2013-17(e)
Figure 2: Turkey mobile apps market volume: thousand downloaded applications, 2013-17(e)
Figure 3: Turkey mobile apps market category segmentation: % share, by value, 2017(e)
Figure 4: Turkey mobile apps market geography segmentation: % share, by value, 2017(e)
Figure 5: Turkey mobile apps market value forecast: $ million, 2017-22
Figure 6: Turkey mobile apps market volume forecast: thousand downloaded applications, 2017-22
Figure 7: Forces driving competition in the mobile apps market in Turkey, 2017
Figure 8: Drivers of buyer power in the mobile apps market in Turkey, 2017
Figure 9: Drivers of supplier power in the mobile apps market in Turkey, 2017
Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Turkey, 2017
Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Turkey, 2017
Figure 12: Drivers of degree of rivalry in the mobile apps market in Turkey, 2017
Figure 13: Alphabet Inc: revenues & profitability
Figure 14: Alphabet Inc: assets & liabilities
Figure 15: Cheetah Mobile Inc.: revenues & profitability
Figure 16: Cheetah Mobile Inc.: assets & liabilities
Figure 17: Facebook, Inc.: revenues & profitability
Figure 18: Facebook, Inc.: assets & liabilities

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