Mobile Apps in Germany

Mobile Apps in Germany

Summary

Mobile Apps in Germany industry profile provides top-line qualitative and quantitative Summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Germany mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The German mobile apps market generated total revenues of $10.2bn in 2017, representing a compound annual growth rate (CAGR) of 4% between 2013 and 2017.

Market consumption volume increased with a CAGR of 5.7% between 2013 and 2017, to reach a total of 117.5 million applications in 2017.

The value of the German market has been shaped by fluctuating monetization rates, since volumes have grown strongly overall in period 2014-17. This is attributable to unstable demand in the gaming segment of the market - amid high dispensability of these products - that accounts for the top grossing apps in terms of consumers expenditure.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Germany
- Leading company profiles reveal details of key mobile apps market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Germany mobile apps market by value in 2017?
- What will be the size of the Germany mobile apps market in 2022?
- What factors are affecting the strength of competition in the Germany mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Germanys mobile apps market?

Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 17
Supplier power 19
New entrants 20
Threat of substitutes 22
Degree of rivalry 23
Leading Companies 25
Alphabet Inc 25
Amazon.com, Inc. 29
Facebook, Inc. 32
Microsoft Corporation 35
Macroeconomic Indicators 38
Country data 38
Methodology 40
Industry associations 41
Related MarketLine research 41
Appendix 42
About MarketLine 42

List Of Tables

List of Tables
Table 1: Germany mobile apps market value: $ million, 2013-17(e)
Table 2: Germany mobile apps market volume: million downloaded applications, 2013-17(e)
Table 3: Germany mobile apps market category segmentation: $ million, 2017(e)
Table 4: Germany mobile apps market geography segmentation: $ million, 2017(e)
Table 5: Germany mobile apps market value forecast: $ million, 2017-22
Table 6: Germany mobile apps market volume forecast: million downloaded applications, 2017-22
Table 7: Alphabet Inc: key facts
Table 8: Alphabet Inc: key financials ($)
Table 9: Alphabet Inc: key financial ratios
Table 10: Amazon.com, Inc.: key facts
Table 11: Amazon.com, Inc.: key financials ($)
Table 12: Amazon.com, Inc.: key financial ratios
Table 13: Facebook, Inc.: key facts
Table 14: Facebook, Inc.: key financials ($)
Table 15: Facebook, Inc.: key financial ratios
Table 16: Microsoft Corporation: key facts
Table 17: Microsoft Corporation: key financials ($)
Table 18: Microsoft Corporation: key financial ratios
Table 19: Germany size of population (million), 2013-17
Table 20: Germany gdp (constant 2005 prices, $ billion), 2013-17
Table 21: Germany gdp (current prices, $ billion), 2013-17
Table 22: Germany inflation, 2013-17
Table 23: Germany consumer price index (absolute), 2013-17
Table 24: Germany exchange rate, 2013-17

List Of Figures

List of Figures
Figure 1: Germany mobile apps market value: $ million, 2013-17(e)
Figure 2: Germany mobile apps market volume: million downloaded applications, 2013-17(e)
Figure 3: Germany mobile apps market category segmentation: % share, by value, 2017(e)
Figure 4: Germany mobile apps market geography segmentation: % share, by value, 2017(e)
Figure 5: Germany mobile apps market value forecast: $ million, 2017-22
Figure 6: Germany mobile apps market volume forecast: million downloaded applications, 2017-22
Figure 7: Forces driving competition in the mobile apps market in Germany, 2017
Figure 8: Drivers of buyer power in the mobile apps market in Germany, 2017
Figure 9: Drivers of supplier power in the mobile apps market in Germany, 2017
Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Germany, 2017
Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Germany, 2017
Figure 12: Drivers of degree of rivalry in the mobile apps market in Germany, 2017
Figure 13: Alphabet Inc: revenues & profitability
Figure 14: Alphabet Inc: assets & liabilities
Figure 15: Amazon.com, Inc.: revenues & profitability
Figure 16: Amazon.com, Inc.: assets & liabilities
Figure 17: Facebook, Inc.: revenues & profitability
Figure 18: Facebook, Inc.: assets & liabilities
Figure 19: Microsoft Corporation: revenues & profitability
Figure 20: Microsoft Corporation: assets & liabilities

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