Connected Consumer Survey 2020: OTT communication and social media services in Europe and the USA

"Video communication has become the central element of the consumer communication and social media experience."

This report focuses on aspects of Analysys Masons Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents usage of over-the-top (OTT) communication and social media services.

This report:

  • identifies which communication apps are used the most in Europe and the USA
  • highlights the pockets of growth that remain in the OTT communications market
  • identifies which app features are used the most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services
  • identifies consumers’ preferred channels for communicating with brands.

Survey data coverage

The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

Geographical coverage

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Sweden
  • Turkey
  • UK
  • USA

Connected Consumer Survey 2020: mobile customer satisfaction in emerging Asia–Pacific

This report focuses on aspects of our survey that relate to mobile customer satisfaction, churn and the drivers of the mobile customer experience in EMAP. market research report available in single user pdf license with Aarkstore Enterprise at USD 4999

USD 4999 View Report

Connected Consumer Survey 2020: OTT communication and social media services in emerging Asia–Pacific

This report focuses on aspects of our Connected Consumer Survey that relate to respondents' usage of OTT communication services in emerging AsiaPacific. market research report available in single user pdf license with Aarkstore Enterprise at USD 1499

USD 1499 View Report

Connected Consumer Survey 2020: mobile customer satisfaction in emerging Asia–Pacific

This report focuses on aspects of our survey that relate to mobile customer satisfaction, churn and the drivers of the mobile customer experience in EMAP. market research report available in single user pdf license with Aarkstore Enterprise at USD 4999

USD 4999 View Report

Connected Consumer Survey 2020: OTT communication and social media services in emerging Asia–Pacific

This report focuses on aspects of our Connected Consumer Survey that relate to respondents' usage of OTT communication services in emerging AsiaPacific. market research report available in single user pdf license with Aarkstore Enterprise at USD 1499

USD 1499 View Report

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