The Fixed–mobile bundling for SMEs: operator strategies and approaches

Fixed–mobile bundling is an opportunity for operators to defend, or even augment, revenue from SMEs. However, most SMEs still use different providers for their fixed and mobile services. This report provides recommendations for how operators can approach bundling and provide the right incentives to encourage SMEs to take both fixed and mobile services.

THIS REPORT PROVIDES:

An analysis of the current take-up of bundled services and the barriers hindering further adoption

An analysis of the various incentives that operators can use to encourage SMEs to take bundled services

Recommendations for operators on how to approach bundling and drive their position in convergence.

The Malaysia telecoms market report 2020

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The Fixed–mobile convergence in emerging Asia–Pacific: case studies and analysis

The Fixed-mobile convergence in emerging Asia-Pacific: case studies and analysis market research report available in single user pdf license with Aarkstore Enterprise at USD 4999

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The Fixed–mobile convergence in emerging Asia–Pacific: case studies and analysis

The Fixed-mobile convergence in emerging Asia-Pacific: case studies and analysis market research report available in single user pdf license with Aarkstore Enterprise at USD 4999

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The Connected Consumer Survey 2018: fixed–mobile bundling in Europe

The Connected Consumer Survey 2018: fixedmobile bundling in Europe market research report available in single user pdf license with Aarkstore Enterprise at USD 4999

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