The Telecoms services for enterprises: Hungary forecast 2017–2022

This report provides an outlook on the enterprise telecoms and ICT services market in Hungary. It highlights overall revenue trends and identifies the key services which will deliver growth opportunities for enterprises of different sizes.

Executive summary
Executive summary: operator enterprise revenue will increase, primarily due to growth in mobile data and other business services revenue
Forecast results
Operator enterprise revenue will rise as growth in mobile data, other business services and IoT connectivity offsets declines in legacy services
Large enterprises will deliver the most revenue growth, but micro enterprises will remain the largest source of operators enterprise revenue
Growth in handset data and IoT connectivity revenue will drive an increase in mobile services revenue in Hungary during the forecast period
Operator revenue from fixed services in Hungary will fall as voice and narrowband revenue continues to decline
The number of fixed data connections in Hungary will increase and enterprises will continue migrating towards higher bandwidth services
The market for other business services will continue to grow in Hungary as enterprises migrate more of their business functions to the cloud
Key other business services for operators in Hungary are co-location and hosting, private cloud and security
Operator product offerings in Hungary
Forecast methodology and assumptions
Forecast methodology and assumptions: presentation of results
Forecast methodology and assumptions: market definition


Forecast methodology and assumptions: modelling


Forecast methodology and assumptions: mobile services
Forecast methodology and assumptions: fixed services [1]
Forecast methodology and assumptions: fixed services [2]
Forecast methodology and assumptions: other business services [1]
Forecast methodology and assumptions: other business services [2]
About the authors and Analysys Mason
About the authors
About Analysys Mason
Research from Analysys Mason
Consulting from Analysys Mason


List of figures:


Figure 1: Change in telecoms operator retail revenue from enterprises by service type (where red denotes a decrease, and green an increase), Hungary, 20172022
Figure 2: Connections for enterprises and CAGRs by type of connection, Hungary, 20172022
Figure 3: Telecoms operator retail revenue from enterprises in 2017 and CAGR for 20172022 by enterprise size, Hungary, 2017
Figure 4: Telecoms operator retail revenue from enterprises by service type, Hungary, 20132022
Figure 5: Percentage of telecoms operator retail revenue from enterprises in 2017 and CAGR for 20172022 by service type, Hungary
Figure 6: Percentages of total employees, business sites and enterprises by enterprise size, Hungary, 2017
Figure 7: Telecoms operator retail revenue from enterprises by service type and enterprise size, Hungary, 2017 and 2022
Figure 8: Average monthly spend per employee on mobile services (excluding IoT) by enterprise size, Hungary, 2017
Figure 9: Telecoms operator mobile service retail revenue and connections for enterprises, Hungary, 20132022
Figure 10: Average monthly spend per site on fixed services (excluding IoT and pay TV) by enterprise size, Hungary, 2017
Figure 11: Telecoms operator fixed service retail revenue and connections for enterprises, Hungary, 20132022


Figure 12: Number of enterprise fixed broadband and dedicated connections by type of connection, Hungary, 20132022
Figure 14: Average monthly spend per employee on other business services by enterprise size, Hungary, 2017 and 2022
Figure 15: Whole market other business services retail revenue from enterprises by service type, Hungary, 20132022
Figure 16: Other business services retail revenue from enterprises by service type and provider and operators share of this revenue by service type, Hungary, 2022
Figure 17: Major operators and service providers serving the enterprise market in Hungary
Figure 18: Percentage of enterprises, employees and business sites by enterprise size, Hungary, 2017
Figure 19: Diagram of the forecast modelling approach
Figure 20: Definitions and key drivers for mobile services
Figure 21a: Definitions and key drivers for fixed services
Figure 21b: Definitions and key drivers for fixed services
Figure 22a: Definitions and key drivers for other business services
Figure 22b: Definitions and key drivers for other business services


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