Voice Assistants - Creating a revolutionary type of user experience

This study provides an overview of the state of voice assistants in the telecom and automotive industry. It embraces upcoming technologiesfeaturesservices and trends pertaining to voice assistant offerings by tech giantstelecom operators and car manufacturers.

The study includes conceptscase studies and companies that have been in the spotlight recently and are going to play a major role in shaping the market of voice in the years ahead.

The focus is on two voice assistant solutionssmart speakers and in-car voice assistants (both embedded software and stand-alone devices).

The studys research also identifies the growth potential of emerging applications of voice assistants, including voice commerce, voice biometrics and other advances in speech technologies regarding voice-to-text capabilities.

1. Key findings

2. Market overview
2.1. Voice assistants in a nutshell
2.2. Smart speakers
2.3. In-car voice assistants

3. Benchmark of telco strategies
3.1. Overview of telco voice assistants
3.2. The offerings compared
3.3. Players strategy
• Hallo Magenta by DT
• Djingo by Orange
• Aura by Telefónica

4. Benchmark of OEMs and tech player strategies
4.1. How OEMs approach voice on the go
4.2. Overview of automotive OEM voice assistants
4.3. OEM proprietary systems
4.4. Tech player platforms
4.5. Major acquisitions and alliances

5. Perspectives
5.1. The evolution of voice
5.2. Tech giants and their assistants
5.3. Telecoms smart speakers
5.4. In-car voice assistants

 

List Of Tables

List of tables and figures

2. Market overview
• The first decade of the voice assistant revolution
• Adoption targets for voice assistant targeted devices adoption
• Global smart speaker installed base
• Smart speaker quarterly unit shipments worldwide from 2017 to 2019, by vendor
• Smart speaker top usages
• Average minutes spent per day with a smart speaker
• Why consumers have not bought a smart speaker
• Timeline of the voice-in-the-car
• Voice assistant usage In car by US adults (2019)

3. Benchmark of telco strategies
• Mainly serving telco OTT services
• Telco intelligent voice assistants offerings

4. Benchmark of OEMs and tech player strategies
• Infotainment systems
• Other in-car voice assistants
• In-car voice assistant usage patterns
• Overview of automotive OEM voice assistants
• The Voice Interoperability Initiative
• Acquisitions and integrations around vehicles

5. Perspectives
• Voice assistants provided by tech giants
• The evolution of telco smart speakers
• The evolution of voice on the go

COMPANIES MENTIONED

Amazon
Apple
AT&T
BMW
BT
China Mobile
Daimler AG
Deutsche Telekom
Ford
General Motors
Google
Honda
Hyundai
Jaguar Land Rover
KT Corporation
Nissan
NTT DOCOMO
Nuance
Orange
PSA
SK Telecom
SoftBank
Soundhound Inc.
Telecom Italia
Telefónica
Telenor
Telia
Toyota
Verizon
Vodafone
Volvo


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