The Impact of Crises on the Audiovisual Sector - SVOD, the great winner of the crisis

This IDATE DigiWorld report explores how audiovisual markets have been affected by previous economic and financial crises and whether they have succeeded in rebounding during the recovery period.

It attempts to distinguish between structural changes and direct consequences of the crises to better predict the exit scenarios taking shape after the COVID-19 crisis.

It evaluates the impact of the dot-com bubble, the sub-prime crisis and the European debt crisis on the pay-TV and free-to-air TV markets (commercial and public) for each of the major markets worldwide (USA, China, UK, Germany, France, Italy, Spain) and for each of the world’s regions.

The key findings from analysing the history of the audiovisual sector over the last 20 years allows us to predict the possible consequences of the current crisis affecting the television and OTT video sector.

This qualitative analysis includes historical figures from 1999 to 2019 and forecasts for 2020 to 2023.

1. Executive Summary

2. The dot-com bubble
• Comparison of GDP growth and TV revenues, 2001-2005
• Impact of the dot-com bubble on the pay-TV market
• Impact of the dot-com bubble on TV advertising revenues
• Impact of the dot-com bubble on public funding

3. The sub-prime crisis
• Comparison of GDP growth and TV revenues, 2006-2012
• Impact of the sub-prime crisis on the pay-TV market
• Impact of the sub-prime crisis on TV advertising revenues
• Impact the sub-prime crisis on public funding

4. The European debt crisis
• Comparison of GDP growth and TV revenues, 2009-2015
• Impact of the European debt crisis on the pay-TV market
• Impact of the European debt crisis on TV advertising revenues
• Impact the European debt crisis on public funding
• Impact the European debt crisis on video OTT services

5. The COVID-19 crisis
• Comparison of GDP growth and TV revenues, 2017-2023, before and post Covid-19
• Comparison of GDP growth and OTT video revenues, 2017-2023, before and post Covid-19
• Impact on the COVID-19 crisis on the pay-TV market
• Impact on the COVID-19 crisis on TV advertising revenues
• Impact on the COVID-19 crisis on the SVOD market
• Impact on the COVID-19 crisis on OTT video services
• Impact on the COVID-19 crisis on OTT video advertising revenues

6. Market data
• World
• North America
– United States
• Asia-Pacific
– China
• Europe
– United Kingdom, Germany, France, Italy, Spain
• Latin America


List Of Tables

List of tables and figures

The dot-com bubble
• Comparison of GDP growth and TV revenues
• Average growth of linear TV revenues worldwide, 1999-2005
• Pay-TV revenues worldwide, 1999-2005
• Proportion of primary sources of revenue of linear TV, 1999-2005
• Average annual growth of pay-TV revenues worldwide, 1999-2005
• Pay-TV revenues in Europe’s 5 major markets, 1999-2005
• TV advertising revenues worldwide, 1999-2005
• TV advertising revenues in Europe’s 5 major markets, 1999-2005
• Public funding worldwide, 1999-2005
• Public funding in Europe’s 5 major markets, 1999-2005

The sub-prime crisis
• Comparison of GDP growth and TV revenues
• Pay-TV revenues worldwide, 2006-2012
• Average annual growth of pay-TV revenues worldwide, 2006-2012
• Pay-TV revenues worldwide, 2006-2012
• Proportion of primary sources of revenue of linear TV, 2006-2012
• TV advertising revenues worldwide, 2006-2012
• TV advertising revenues in Europe’s 5 major markets, 2006-2012
• Public funding worldwide, 2006-2012
• Public funding in Europe’s 5 major markets, 2006-2012

The European debt crisis
• Comparison of GDP growth and TV revenues
• Pay-TV revenues in Europe’s 5 major markets, 2009-2015
• Pay-TV growth rate in Europe, 2010-2015 (%)
• TV advertising revenues in Europe’s 5 major markets, 2009-2015
• TV advertising growth rate in Europe, 2010-2015
• Public funding in Europe’s 5 major markets, 2009-2015
• Public funding growth rate in Europe, 2010-2015
• SVOD revenues in Europe’s 5 major markets, 2009-2015
• OTT video avertising revenues in Europe’s 5 major markets, 2009-2015

The COVID-19 crisis
• Comparison of GDP growth and TV revenues
• Comparison of TV revenue growth
• Comparison of GDP growth and OTT revenue growth
• Comparison of OTT video revenue growth
• Pay-TV revenue forecasts worldwide, 2017-2023 before COVID
• Pay-TV revenue forecasts worldwide, 2017-2023 after COVID
• Average annual growth forecasts for pay-TV revenues worldwide, 2017-2023 before COVID
• Average annual growth forecasts for pay-TV revenues worldwide, 2017-2023 after COVID
• TV advertising revenue forecasts worldwide, 2017-2023 before COVID
• TV advertising revenue forecasts worldwide, 2017-2023 after COVID
• Average annual growth forecasts for TV advertising revenues worldwide, 2017-2023 before COVID
• Average annual growth forecasts for TV advertising revenues worldwide, 2017-2023 after COVID
• SVOD revenue forecasts worldwide, 2017-2023 before COVID
• SVOD revenue forecasts worldwide, 2017-2023 after COVID
• Average annual growth forecasts for SVOD revenues worldwide, 2017-2023 before COVID
• Average annual growth forecasts for SVOD revenues worldwide, 2017-2023 after COVID
• OTT video advertising forecasts worldwide, 2017-2023 before COVID
• OTT video advertising forecasts worldwide, 2017-2023 after COVID
• Average annual growth forecasts for OTT video advertising revenues worldwide, 2017-2023 before COVID
• Average annual growth forecasts for OTT video advertising revenues worldwide, 2017-2023 after COVID
• Breakdown of audiovisual revenues, 2017-2023 / Forecasts before COVID
• Breakdown of audiovisual revenues, 2017-2023/ Forecasts after COVID

Market data
• TV revenue growth
• Summary of key indicators

COMPANIES MENTIONED

Amazon
Antena 3
Canal+
Disney+
France Télévisions
Mediaset
Netflix
Numericable
RTVE
SFR
Sky
Telefónica
YouTube


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