The Smartphones: worldwide trends and forecasts 2017–2022

Worldwide smartphone sales are set to decrease in 2018 for the first time ever. Despite this, we expect that the strong growth in emerging markets will cause smartphone sales to increase between 2018 and 2022. This report examines the regional trends and drivers affecting smartphone sales, and how these will affect operators and vendors.

The worldwide smartphone market is characterised by increasingly saturated developed markets and emerging markets that have a strong potential for growth. This report investigates the various drivers and idiosyncrasies of eight regional markets and identifies issues and opportunities that operators and vendors must be aware of.

THIS REPORT PROVIDES:

  • Connections and sales for smartphone markets worldwide, for 8 regions and for 63 countries
  • Key worldwide and regional trends
  • A 2014–2018 manufacturer sales split
  • A 5G smartphone connection and sales forecast.

<div>6.Worldwide trends<br /> Worldwide: smartphone sales will increase over the forecast period <br /> driven by emerging markets, despite an expected decline in 2018<br /> Worldwide: there will be over a billion more active smartphones in EMAP <br /> and SSA in 2022 than there was in 2017<br /> Worldwide: the rise of the ‘big four’ Chinese brands reflects emerging <br /> Asia–Pacific’s status as the driver of smartphone revenue growth<br /> Worldwide: 5G take-up will provide a boost to device sales in developed <br /> markets<br /> Western Europe<br /> Western Europe: consumer preferences and operators’ responses will <br /> dampen smartphone sales<br /> Western Europe: key regional trends<br /> Central and Eastern Europe<br /> Central and Eastern Europe: the demand for budget smartphones is <br /> high<br /> Central and Eastern Europe: key regional trends<br /> Middle East and North Africa<br /> Middle East and North Africa: the dominance of prepaid contracts<br /> influences smartphone purchasing behaviour<br /> Middle East and North Africa: key regional trends</div>
<div>20.Sub-Saharan Africa<br /> Sub-Saharan Africa: low smartphone penetration means that there is<br /> &nbsp;a large amount of growth potential for smartphone sales</div>
<p>Sub-Saharan Africa: key regional trends</p>
<div>23.Emerging Asia–Pacific<br /> Emerging Asia–Pacific: smartphone sales will continue to increase<br /> at a rapid rate until at least 2022<br /> Emerging Asia–Pacific: key regional trends<br /> Developed Asia–Pacific<br /> Developed Asia–Pacific: the launch of 5G will spark growth in <br /> smartphone sales<br /> Developed Asia–Pacific: key regional trends<br /> North America<br /> North America: lengthening smartphone cycles will decrease <br /> smartphone sales<br /> North America: key regional trends<br /> Latin America<br /> Latin America: improving economies and cheaper smartphones<br /> will lead to an increase in smartphone sales over the forecast period<br /> Latin America: key regional trends<br /> Forecast methodology and assumptions <br /> Forecast methodology and assumptions<br /> About the author and Analysys Mason<br /> About the author<br /> Analysys Mason’s consulting and research are uniquely positioned<br /> Research from Analysys Mason<br /> Consulting from Analysys Mason</div>


List Of Figures

<div>
<p><span>Figure 1: Mobile handset unit sales by type, and the smartphone share of connections, worldwide, 2014–2022<br /> Figure 2: Smartphone unit sales by region, 2017 and 2022<br /> Figure 3: Smartphone unit sales by manufacturer 2014–2018<br /> Figure 4: 5G handset unit sales by region, and the 5G share of connections, worldwide, 2019–2022</span></p>
<p><span>Figure 5: Mobile handset connections by type, and smartphone share of connections, Western Europe, 2014–2022<br /> Figure 6: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2014–2022<br /> Figure 7: Key regional trends in the handset market, Western Europe</span></p>
<p><span>Figure 8: Mobile handset connections by type, and smartphone share of connections, Central and Eastern Europe, 2014–2022</span></p>
<p><span>Figure 9: Smartphone unit sales and smartphone share of handset unit sales, Central and Eastern Europe, 2014–2022</span></p>
<p><span>Figure 10: Key regional trends in the handset market, Central and Eastern Europe<br /> Figure 11: Mobile connections by type, and smartphone share of connections, Middle East and North Africa, 2014–2022<br /> Figure 12: Smartphone sales and smartphone share of mobile handset sales, Middle East and North Africa, 2014–2022</span></p>
<span>Figure 13: Key regional trends in the handset market, Middle East and North Africa<br /></span></div>
<p>Figure 14: Mobile connections by type, and smartphone share of connections, Sub-Saharan Africa, 2014–2022</p>
<p>Figure 15: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2014–2022<br /> Figure 16: Key regional trends in the handset market, Sub-Saharan Africa</p>
<p>Figure 17: Mobile connections by type, and smartphone share of connections, emerging Asia–Pacific, 2014–2022<br /> Figure 18: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia–Pacific, 2014–2022</p>
<p>Figure 19: Key regional trends in the handset market, emerging Asia–Pacific<br /> Figure 20: Mobile connections by type, and smartphone share of connections, developed Asia–Pacific, 2014–2022<br /> Figure 21: Smartphone sales and smartphone share of mobile handset unit sales, developed Asia–Pacific, 2014–2022<br /> Figure 22: Key regional trends in the handset market, developed Asia–Pacific<br /> Figure 23: Mobile handset connections by type, and smartphone share of connections, North America, 2014–2022<br /> Figure 24: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2014–2022</p>
<p>Figure 25: Key regional trends in the handset market, North America</p>
<p>Figure 26: Mobile handset connections by type, and smartphone share of connections, Latin America, 2014–2022</p>
<p><span>Figure 27: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2014–2022</span></p>
<p><span>Figure 28: Key regional trends in the handset market, Latin America</span></p>
<p><span>Figure 29: Main enablers and constraints for our smartphone forecasts</span></p>
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