The digital sub-brand model can support operators’ ambitions to explore new areas for growth
EITC (Emirates Integrated Telecommunications Company), Etisalat and STC launched sub-brands (Virgin Mobile, Swyp and Jawwy, respectively) in response to the increasingly saturated mobile markets across the Gulf region and the growing competition from web-scale companies. Their objective was to offer an appealing proposition to the already digitally savvy youth population.
This comment provides an overview of digital sub-brands in Saudi Arabia and the UAE, and discusses the potential for operators to expand into new segments and to adapt the model to enter new non-telecoms ventures.
Antitrust in Tech, Media, and Telecom (TMT) Industry - Thematic Research
Antitrust in Tech, Media, and Telecom (TMT) Industry - Thematic ResearchRegulators will come after Big Tech companies in 10 main regulatory arenas: data privacy, data security, antitrust, tax avoidance, misinformation,
View ReportDataOps: how operators can support DevOps strategies and increase the value they get from their data
DataOps: how operators can support DevOps strategies and increase the value they get from their data market research report available in single user pdf license with Aarkstore Enterprise at USD 1499
View ReportRobotics - A meteoric market, flying high on the digital transformation of vertical industries
Robotics - A meteoric market, flying high on the digital transformation of vertical industries market research report available in single user pdf license with Aarkstore Enterprise at USD 2750
View ReportThe Digital experience: operator use cases (volume II)
The Digital experience: operator use cases (volume II) market research report available in single user pdf license with Aarkstore Enterprise at USD 999
View ReportFill The Form For Sample Request