The WhatsCall: the biggest OTT app that you have never heard of
WhatsCall is consistently among the top-5 OTT communications apps (by reported usage) in the Middle East and Africa (MEA), according to Analysys Mason's 'Connected Consumer Survey'. The service uses an ad-funded model to enable smartphone users to make free off-net calls. This comment analyses the success of this app and provides some lessons for mobile operators in the MEA region.
Report ScopeThis report analyzes the market for third-party commercialized IoT software platforms and discusses how the IoT technology market will evolve as well as the trends impacting its adoption. PlatformsView Report
Report ScopeThis report covers the global market for IoT technologies in retail and regional analysis of North America, Latin America, Europe, the Asia-Pacific region and the Rest of World. ComponentView Report
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