World OTT markets – report & dataset

This yearly observatory – report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2013 to 2022.
 Markets covered: Internet access and usage – search – social – mobile – video – communication – cloud – digital contents – – E-commerce commission – online games.
 These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
 7 regions and 18 countries covered: World, Europe, EU5, Asia-Pacific; Middle East & Africa, North America, , Latin America – Brazil, Canada, China, France, Germany, India, Italy, Japan, Portugal, Russia, South Africa, South Korea, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom, USA
 The total telco services market is also provided as a means of comparison with the OTT services market
 Focus on the principal Internet players: Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent, including their revenues and platform strategies. Main OTT market trends and dynamics are also provided, including the key players, competition levels.

1. Executive summary
1.1. World OTT market to surpass 1 trillion EUR by 2022: CAGR 2018-22 of 13.1%
1.2. OTT markets start to mature, with leaders getting established
1.3. Diversification of major OTTs (GAFAM version); different assets, same goals
1.4. Diversification of major OTTs (BAT version); different assets, same goals
1.5. OTT players’ expanding their approach to data monetisation

2. Market analysis
2.1. Internet service revenues per user strongly linked to the advertising market
2.2. Overall shift to revenues from mobile; Facebook taking the initiative
2.3. Advertising duopoly: Google & Facebook own 50% of the market, 66% of mobile
2.4. GAFAM and BAT are the world’s largest OTT companies

3. Key Internet trends
3.1. Internet giants commonly use mergers & acquisitions to diversify
3.2. OTT services increasingly diversifying into Internet of Things (IoT)
3.3. OTT giants’ battle over Artificial Intelligence (AI) heats up
3.4. Robotics development is industrial-vertical dependent

4. Focus on Internet players: GAFAM & BAT
4.1. Facebook, Google & Baidu: dependance on advertising evolving differently
4.2. Apple & Microsoft: majority of sales through core business
4.3. Facebook & Tencent: social media leaders with different revenue patterns
4.4. Amazon & E-commerce giants in a potential cloud war

Geographic coverage

• France
• Germany
• Italy
• Portugal
• Russia
• Spain
• Sweden
• Switzerland
• Turkey
• United Kingdom

North America
• Canada
• United States

Latin America
• Brazil

• China
• India
• Japan
• South Korea

Middle East & Africa
• South Africa

Indicators by country

Access indicators
• Internet subscribers (millions)
– Internet density
• Fixed Internet users (millions)
– Fixed Internet penetration
• Mobile subscribers (millions)
– Mobile density
• Mobile Internet users (millions)
– Mobile Internet penetration

Online advertising revenues

• Annual growth rate
• Display revenues (million EUR)
– Of which RTB revenues (million EUR)
• Search revenues (million EUR)
• Other online advertising revenues (million EUR)

Social Networks

• Total social networks revenues (million EUR)
• Social networks paid revenues (million EUR)
• Social networks advertising revenues (million EUR)

• Total mobile revenues (million EUR)
• Paid mobile application revenues (million EUR)
• Mobile advertising revenues (million EUR)

OTT on demand video
• Total OTT on demand video revenues (million EUR)
• OTT video paid revenues (million EUR)
• OTT video advertising revenues (million EUR)

OTT communication
• OTT communication revenues (million EUR)

• Cloud revenues (million EUR)

• E-commerce revenues (million EUR)
– Of which M-commerce revenues (million EUR)
– Share of M-commerce

Online gaming
• Online gaming revenues (million EUR)


List Of Tables

List of tables and figures

1. Executive summary

Figure 1: World OTT services market, 2012 – 2022
Figure 2: Breakdown of OTT paid service revenues, 2018 and 2022
Figure 3: Breakdown of ad-funded service revenues, 2018 and 2022
Figure 4: OTT markets in 2020, by segment
Figure 5: Major OTTs are diversifying into various service domains
Figure 6: BAT also diversifying into various service domains
Figure 7: Evolution of OTT players’ strategies on data monetisation

2. Market analysis

Figure 8: OTT leaders’ estimated annual per-user Internet service revenue, worldwide, 2014 – 2017
Figure 9: Percentage of OTT leaders’ total revenue generated by mobile services, 2014 – 2017
Figure 10: Player shares of online advertising revenue, 2017
Figure 11: Player shares of mobile advertising revenue, 2017
Figure 12: Top 10 OTT companies worldwide by market capitalisation, February 2018

3. Key Internet trends
Figure 13: Number of GAFAM acquisitions, 2007– 2017
Figure 14: Major OTT mergers & acquisitions in 2016 and 2017
Figure 15: Amazon Key for keyless secure delivery
Figure 16: Google’s focus on IoT markets
Figure 17: OTT leaders’ major takeover of AI start-ups
Figure 18: Robotics market forecasts 2016 – 2025
Figure 19: Robotics start-ups buyouts, 2011 – 2016

4. Focus on Internet players: GAFAM & BAT
Figure 20: Ad revenue and its share of total revenue for Google, Facebook and Baidu, 2014 – 2017
Figure 21: Breakdown of net sales for Apple and Microsoft, 2014 – 2017
Figure 22: Breakdown of Facebook revenue, 2015 – 2017
Figure 23: Breakdown of Tencent revenue, and revenue growth by sector, 2015 – 2017
Figure 24: Cloud revenues and their growth of Amazon and Alibaba, 2015 – 2017
Figure 25: Revenue breakdown and e-commerce’s share of total revenue for Amazon and Alibaba, 2015 – 2017

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