Virtual & Augmented Reality in Retail and FMCG - Thematic Research

Virtual & Augmented Reality in Retail and FMCG - Thematic Research

Summary

Alternative reality - which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) - could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data.

In 2017, VR/AR headsets were shipped at an increased rate compared to 2016, driven by the launch of several consumer VR headsets, and it was a banner year for mobile AR application programming interface (API) frameworks. AR is where much of the action is likely to be over the next two to five years. Imagine wearing a pair of glasses with the computing power and functionality of your smartphone, activated by your voice, which recognizes what you see, where you are, and the context in which you require information.

Over the next five years, VR/AR apps will transform numerous industries, increasing productivity and creating new ways of working, playing, and shopping.

Scope

- This report focuses on understanding the impact of virtual & augmented reality in the retail and FMCG sectors.
- It discusses how VR/AR apps will transform numerous industries, increasing productivity and creating new ways of working, playing, and shopping over the next five years.
- The report also explains how companies are leveraging VR/AR to deliver hyper-personalized marketing solutions that enrich customer experiences and drive commerce.
- It identifies the leading technology and retail players, who should benefit once VR/AR/MR takes off.

Reasons to buy

- The report highlights the big players in the alternative reality industry and where do they sit in the value chain.
- It identifies the main trends that we expect to see over the next five years in the VR, AR, and MR sectors.
- The report analyses the alternative reality industry value chain, and an industry analysis to explain how AR could be the next mobile computing platform within a decade, a competitor landscape, mergers and acquisitions, and a timeline to understand the story of alternative reality technology thus far.
- The report describes the impact of virtual and augmented reality on retail and FMCG sectors, giving out key recommendations to technology, as well as retail and FMCG companies.
- It offers a technology briefing, highlighting the primary differences between VR, AR, and MR.


PLAYERS 4
TRENDS 5
Macroeconomic trends 5
Technology trends 6
Media trends 8
Virtual & augmented reality trends in retail and FMCG 10
VALUE CHAIN 12
Semiconductors 13
Components 15
Headsets 16
Platforms 18
Applications and content 20
INDUSTRY ANALYSIS 23
Competitor landscape 25
M&A 26
Timeline 27
Case study: Impact of AR on Apple 29
IMPACT OF VIRTUAL AND AUGMENTED REALITY ON RETAIL AND FMCG 30
Virtual and augmented reality in the retail and FMCG sectors 30
Retail & FMCG case studies 34
Key recommendations for retailers and FMCG companies 39
Key recommendations for IT vendors 40
COMPANIES SECTION 41
Public tech companies 41
Private technology companies 45
Retail and FMCG companies 47
TECHNOLOGY BRIEFING 49
Virtual reality 49
Augmented reality 49
Mixed reality 49
APPENDIX: OUR “THEMATIC” RESEARCH METHODOLOGY 50


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