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Over-the-Top (OTT) Video in Africa and the Middle East - OTT Video Content and Pricing Strategies

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Over-the-Top (OTT) Video in Africa and the Middle East - OTT Video Content and Pricing Strategies

Summary

"Over-the-Top (OTT) Video in Africa and the Middle East - OTT Video Content and Pricing Strategies", a new Telecom Insider Report by GlobalData offers a thorough study of the OTT video market in the AME region. The report analyzes different OTT video service providers operating in the region on various parameters such as content offerings, pricing, key trends, challenges and opportunities.

The OTT video market in AME features strong competition between regional players such as icflix, istikana, iROKOtv and Shahid.net and international players such as Netflix, Amazon and STARZ Play. Having both launched in the region in 2016, Netflix, and Amazon are Internet aggregator entrants to AME and could pose a threat to competitors in the long-term, given their extensive resources and content offerings. A large portfolio of both local and foreign content as well as producing original content will be key competitive advantages that will help OTT service providers to differentiate themselves and attract more subscribers.

The report consists of following sections -
- The OTT video content strategies: This section provides a general analysis of OTT video market analysis, content trends, key competitive attributes and OTT video content delivery formats for AME markets.
- The OTT video pricing strategies: This section examines more specifically the regions OTT video business models and pricing strategy. The section also provides results from the GlobalData OTT Video Content Index, to show the overall level of content intensity offered by various OTT video platforms that is based on the various types of content a single platform can provide, from own produced content, to local language titles and niche content.
- Case Studies: Three case studies are presented of the leading OTT service providers in the region: Netflix, icflix, and STARZ Play. These case studies offer a focus on latest innovations produced by the companies.
- Key findings and recommendations: It consists of a Summary of key findings and a set of recommendations for telecom operators, OTT players and regulators.

Scope

- The OTT video market in the AME is dynamic with the presence of both regional players and international players. Several of the players such as Netflix and icflix are relatively new in the region, indicating an increasing interest in the largely untapped region.
- Most content providers tend to use hybrid business models, with an emphasis on SVoD and AVoD models. Pure TVoD offerings are limited in the region and are usually offered in more affluent countries.
- Availability of high definition video quality is in its early stages as many countries, especially in Africa, have limited broadband infrastructure. As such many OTT players do not focus on video quality as a major selling point. However, what is becoming increasingly prevalent is allowing subscribers to view content across several platforms, simultaneously.

Reasons to buy

- Offers a comprehensive and detailed understanding of over-the-top video (OTT) video content and pricing strategies in the AME markets.
- The report investigates OTT video provider content trends, key competitive attributes and a market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.
- To study the AMEs most competitive OTT video players, this report draws on GlobalDatas proprietary OTT Video Content Index, which ranks OTT video players based on objective indicators measuring various typical OTT video player content offerings.
- The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for service providers, telcos and regulators.
- Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

3
List of exhibits 4
Executive summary 5
Section 1: OTT Video Content Strategies 6
OTT video definition and market context 7
OTT video content trends overview 9
Section 2: OTT Video Pricing Strategies 12
OTT video business models and pricing strategy 13
Section 3: OTT Video Provider Company Snapshot 17
Company Snapshot - STARZ Play 18
Company Snapshot - icflix 19
Section 3: Case Studies
Company Snapshot - Netflix 20
Section 4: Key Findings and Recommendations 21
Key findings 22
Recommendations 23
Appendix 24
OTT video content index 25
Companies mentioned 26
Acronyms and definitions 27
About the authors 28
Contact information 29

List Of Figures

List of Figures
Exhibit 1: Types of OTT video providers 7
Exhibit 2: OTT video providers in Africa and the Middle East by type, 2018 8
Exhibit 3: Select OTT video content trends, Africa, and the Middle East, 2018 9
Exhibit 4: OTT video content offers, 2018 10
Exhibit 5: OTT Video content delivery format, Africa and the Middle East, 2018 11
Exhibit 6: Pricing of SVoD OTT providers, 2018 13
Exhibit 7: Pricing of TVoD OTT providers, 2018 14
Exhibit 8: OTT video players positioning framework 15
Exhibit 9: SVoD OTT video player positioning in Africa and the Middle East based on pricing and content strategy, 2018 16
Exhibit 10: Indicative OTT video content index composition list 25

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Reports Details

Published Date : May 2018
No. of Pages :29
Country :Middle East & North Africa (MENA)
Category :Technology
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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