Spain: Country Intelligence Report

Spain: Country Intelligence Report

Summary

"Spain: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Spain today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends.

Telecom service revenue growth in Spain through 2017-2022 will be mainly driven by the mobile data and fixed broadband services segments. Mobile data will be the largest revenue-contributing segment until 2022. Growth will be driven by increasing adoption of LTE/LTE-A services. Operator focus on expanding 4G LTE/LTE-A networks and FTTH services will boost mobile and fixed broadband markets, respectively, moving forward. 5G development, IoT/M2M opportunities and the governments Digital Agenda Strategy will all provide ample opportunities for vendors and investors over the forecast period.

The Country Intelligence Report provides in-depth analysis of the following -
- Demographic and macroeconomic context in Spain.
- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation and more.
- Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice and mobile data and pay-TV markets.
- The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
- Company snapshots: analysis of the financial position of leading service providers in the telecommunications market.
- Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Scope

- The total telecom and pay-TV services revenue in Spain, when valued in local currency, will grow at a CAGR of 1.9% (2.7% in $), mainly driven by the mobile data and fixed broadband segments.
- Mobile revenue will account for 58.7% of total telecom service revenue by year-end 2022, driven by continued rise in adoption of LTE/LTE-A services and 5G network development.
- 4G will account for approximately 85.7% of total mobile subscriptions by 2022 led by steady expansion of LTE/LTE-A networks.
- Movistar leads Spains mobile market in terms of mobile subscriptions for 2017, followed by Orange Spain, Vodafone Spain, Masmovil and Euskatel, among others. Movistar also leads the fixed voice and broadband segment. All operators will enhance and expand their 4G/LTE networks, attractive fixed mobile convergent offers, M2M/IoT and fiber deployment to stay competitive.

Reasons to buy

- This Country Intelligence Report offers a thorough, forward-looking analysis of Spains telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying GlobalDatas Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Spains mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
- With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
- The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Spains telecommunications markets.
- The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Spain.


Market highlights 4
Demographic, macroeconomic and regulatory context 5
Demographic and macroeconomic context 6
Regulatory context 8
Telecom and pay-TV services market outlook 9
Total telecom service revenue 10
Mobile services market 12
Fixed services market 18
Pay-TV services market 22
Competitive landscape and company snapshots 25
Competitive landscape 26
Movistar 28
Orange Spain 29
Vodafone Spain 30
Masmovil 31
Additional resources 32
Baseline forecast assumptions 33
Data tables 34
Glossary 36
Research methodology 39
About the authors 40
Country Intelligence Report coverage 41
About GlobalData 42

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  Peter

We could effectively plan our affinity marketing strategies based on the demographic context in Spain. The broad outlook provided also allowed us to the minor changes required that we did not even notice previously