Global Print Advertising Market Report & Forecast 2018-2023
The report has segmented the global print advertising market on the basis of type which include newspapers and magazines. Currently, newspaper advertising represents the largest segment. Based on industry, the report lists the key industries which actively uses print as a medium for advertising. Market share analysis of key regions and markets have also been provided in the report. Major markets for print advertising include Asia-Pacific, EMEA (Europe, the Middle East and Africa), North America and Latin America. The report has further analysed the competitive analysis of the market covering the major players of the global print advertising market.
This report provides a deep insight into the global print advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, current trends, key market drivers and challenges, Porters five forces analysis, print advertising pricing models, margins in print advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the print advertising industry in any manner.
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 Global Print Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Market Breakup by Type
5.4 Market Breakup by Region
5.4.1 Asia Pacific
5.4.2 Europe, Middle East and Africa
5.4.3 North America
5.4.4 Latin America
5.5 Newspaper Advertising
5.5.1 Advertising Revenue: Current and Historical Market Trends
5.5.2 Circulation Revenue: Current and Historical Market Trends
5.5.3 Market Breakup by Region
5.5.4 Major Newspapers: Performance by Readership
5.5.5 Market Forecast
5.6 Magazine Advertising
5.6.1 Advertising Revenue: Current and Historical Market Trends
5.6.2 Circulation Revenue: Current and Historical Market Trends
5.6.3 Market Breakup by Region
5.6.4 Major Magazines: Performance by Readership
5.6.5 Market Forecast
5.7 Market Breakup by Industry
5.8 Market Forecast
5.9 Print Advertising Pricing Models
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Research
5.11.2 Content Development
5.11.3 Advertising Agencies
5.11.4 Print Advertising Media (Newspapers. Magazines, Pamphlet, etc.)
5.11.5 Audience
5.12 Porters Five Forces Analysis
5.12.1 Bargaining Power of Suppliers
5.12.2 Bargaining Power of Buyers
5.12.3 Threat of Substitutes
5.12.4 Competitive Rivalry
5.12.5 Threat of New Entrants
5.13 Key Challenges
6 Global Print Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players
List Of Tables
Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2010-2017Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2018-2023
List Of Figures
Figure 4 1: Global: Advertising Market: Sales Value (in US$ Billion), 2010-2017Figure 4 2: Global: Advertising Market: Breakup by Segment (in %), 2017
Figure 4 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2010 and 2017
Figure 4 4: Global: Advertising Market: Regional Breakup (in %), 2017
Figure 4 5: Global: Advertising Market: Share of Key Players (in %), 2017
Figure 4 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 4 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2023
Figure 4 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2023
Figure 5 1: Global: Print Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 5 2: Global: Print Advertising Market: Breakup by Segment (in %), 2010-2017
Figure 5 3: Global: Print Advertising Market: Value Breakup by Region (in %), 2017 and 2023
Figure 5 4: Asia Pacific: Print Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 5 5: EMEA: Print Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 5 6: Global: Print Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 and 2023
Figure 5 7: North America: Print Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 5 8: Latin America: Print Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 5 9: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 5 10: Global: Circulation Revenue of Newspapers (in US$ Billion), 2010 and 2017
Figure 5 11: Global: Newspaper Advertising Market: Value Breakup by Region (in %), 2017
Figure 5 12: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2017
Figure 5 13: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 5 14: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 5 15: Global: Circulation Revenue of Magazines (in US$ Billion), 2010 and 2017
Figure 5 16: Global: Magazine Print Advertising Market: Value Breakup by Region (in %), 2017
Figure 5 17: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Figure 5 18: Global: Magazine Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 5 19: Global: Print Advertising Market: Breakup by Industries (in %)
Figure 5 20: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 5 21: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2018-2023
Figure 5 22: Print Advertising Market: Porters Five Forces Analysis
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