Over-the-Top Video in Latin America: Content and Pricing Strategies

Over-the-Top Video in Latin America: Content and Pricing Strategies

Summary

"Over-the-Top Video in Latin America: Content and Pricing Strategies", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the Over the Top (OTT) video market in Latin America. It delivers deep qualitative insight into the OTT Video market, analyzing key trends on content offers, business models for content delivery and pricing strategies.

The OTT video market in Latin America is highly competitive and features strong competition between regional players and international providers. OTT video service providers come in a variety of forms, including pay-TV operators, broadcasters, Internet distributors, online retailers, production studios, media companies, telecom operators and IT vendors.

It provides in-depth analysis of the following -
- Section 1: OTT Video Content Strategies; a look at OTT video market definition and types of OTT video providers. This section details OTT video best practices regarding content trends, content offers and content delivery formats.
- Section 2: OTT Video Pricing Strategies; an analysis on OTT video business models and pricing strategies for SVOD and TVOD;
- Section 3: Case studies; four case studies of leading Latin America OTT video market players are presented in this section, showcasing their KPIs and growth strategy.
- Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for Telecom operators, OTT video service providers and regulators.

Scope

- SVoD is the prominent business model for OTT video content delivery the region, with most of the players applying a fairly simple pricing strategy of just one subscription monthly package to full content access.
- Many OTT video players are producing original content as a strategy to leverage a competitive advantage.
- In addition to exclusive content, OTT video providers are creating their original productions with local actors and local themes that are more relevant and appealing to local viewers.

Reasons to buy

- This Insider Report provides a comprehensive examination of the OTT video business models for content delivery in the Latin American market to help executives fully understand market dynamics, determine what works and what doesnt, formulate effective product development plans and optimize resource allocation and return on investments.
- Four case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for Telecom operators, OTT video service providers and regulators.
- With more than 10 charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.

3
List of exhibits 4
Executive summary 5
Section 1: OTT Video Content Strategies 6
OTT video definition and market context 7
OTT video content best practices 8
Section 2: OTT Video Pricing Strategies 12
OTT video business models and pricing strategy 13
Section 3: Case Studies 17
Netflix 18
Vivo Play 19
Chivas TV 20
Flow 21
Section 4: Key Findings and Recommendations 22
Key findings 23
Recommendations 24
Appendix 25
OTT video content index 26
Companies mentioned 27
Acronyms and definitions 28
About the authors 29
Contact information 30

List Of Tables

List of Tables
Exhibit 1: Types of OTT video providers 7
Exhibit 2: OTT video providers in Latin America by type, 2018 8
Exhibit 3: Select OTT video content trends, Latin America, 2018 9
Exhibit 4: OTT video content offers, 2018 10
Exhibit 5: OTT video content delivery format, Latin America, 2018 11
Exhibit 6: Pricing of SVoD OTT providers, 2018 13
Exhibit 7: Pricing of TVoD OTT providers, 2018 14
Exhibit 8: SVoD OTT video player positioning in Latin America based on pricing and content strategy, 2018 15
Exhibit 9: SVoD OTT video player positioning in Latin America based on pricing and content strategy, 2018** 16
Exhibit 10: OTT video content index composition 27

List Of Figures

List of Figures
Exhibit 1: Types of OTT video providers 7
Exhibit 2: OTT video providers in Latin America by type, 2018 8
Exhibit 3: Select OTT video content trends, Latin America, 2018 9
Exhibit 4: OTT video content offers, 2018 10
Exhibit 5: OTT video content delivery format, Latin America, 2018 11
Exhibit 6: Pricing of SVoD OTT providers, 2018 13
Exhibit 7: Pricing of TVoD OTT providers, 2018 14
Exhibit 8: SVoD OTT video player positioning in Latin America based on pricing and content strategy, 2018 15
Exhibit 9: SVoD OTT video player positioning in Latin America based on pricing and content strategy, 2018** 16
Exhibit 10: OTT video content index composition 27

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