The OTT video in emerging Asia–Pacific: trends and forecasts 2017–2022

<p>Emerging AsiaPacific accounted for 43% of the world's premium OTT video users in 2017 and will account for 49% by 2022. This report forecasts the number of users, spend and ASPU for OTT video services between 2013 and 2022 for six countries in emerging AsiaPacific as well as the region as a whole.</p>
5.Executive summary

6.Paid-for OTT video services worth will increase from USD7.6 billion at the end of 2017 to USD21.3 billion by 2022

7.How we classify services in this forecast

8.SVoD services will account for almost three quarters of all retail revenue growth between 2017 and 2022

9.China may drive regional market trends, but many other countries will have stronger growth rates

10.Key recommendations for TV and video stakeholders

11.Regional forecasts and country comparison

12.Worldwide: Emerging AsiaPacific accounted for 43% of the worlds premium OTT users in 2017 and will account for 49% by 2022

13.EMAP: Outside of China, only around half of the 167 million users of premium OTT video services in EMAP will pay for them directly in 2022

14.EMAP: B2B2C models will drive OTT use in the region; OTT linear channels will also become popular

15.EMAP: Regional trends are driven by China, which will account for 57% of premium OTT video users by 2022

16.Country forecasts

17.China: OTT players will try to convert ad-supported services to paid live and SVoD subscriptions; they will succeed with SVoD

18.India: ASPU will remain diluted by non-paying users but premium OTT will reach 86 million users by 2022


19.Indonesia: Many consumers take multiple services and live streaming services are popular, but the average spend is low

20.Malaysia: Penetration will match that in China by 2022, driven by a mixture of linear and SVoD services

21.Philippines: Growth, from a low base, will be stimulated by iflix and Tribe, but ASPU will remain low

22.Thailand: Piracy has prompted operators to launch device-centric multi-OTT-partner bundles

23.Forecast methodology and assumptions

24.Our spend forecasts focus on the direct flow of money between consumers and OTT video providers

25.About the authors and Analysys Mason

26.About the authors

27.About Analysys Mason

28.Research from Analysys Mason

29.Consulting from Analysys Mason

List of figures:


Figure 1: OTT video retail revenue by service type and blended ASPU, EMAP, 20132022


Figure 2: OTT video retail revenue growth by service type, EMAP, 20172022


Figure 3: OTT video retail revenue growth and user growth by country, emerging AsiaPacific, 20172022


Figure 4: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, worldwide by region, 2022


Figure 5: OTT video retail revenue by service type and blended ASPU, EMAP, 20132022


Figure 6: OTT video users and growth rates by service type, EMAP, 20172022


Figure 7: OTT video spend and growth rates by service type, EMAP, 20172022


Figure 8: OTT video users and ASPU by business model, EMAP excluding China, 20132022


Figure 9: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, emerging AsiaPacific, 2022


Figure 10: Retail revenue for OTT video service types, China, 20152022


Figure 11: Key information, China, 2017


Figure 12: Retail revenue for OTT video service types, India, 20152022


Figure 13: Key information, India, 2017


Figure 14: Retail revenue for OTT video service types, Indonesia, 20152022


Figure 15: Key information, Indonesia, 2017


Figure 16: Retail revenue for OTT video service types, Malaysia, 20152022


Figure 17: Key information, Malaysia, 2017


Figure 18: Retail revenue for OTT video service types, Philippines, 20152022


Figure 19: Key information, Philippines, 2017


Figure 20: Retail revenue for OTT video service types, Thailand, 20152022


Figure 21: Key information, Thailand, 2017


Figure 22: Scope of our premium OTT video spend forecasts




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