The Converged fixed–mobile bundles in emerging markets: opportunities for growth
Telecoms operators in emerging markets have a better opportunity than those in developed markets to use fixed–mobile bundles as an offensive strategy. This report assesses the impact of fixed–mobile bundles in emerging markets and examines how converged operators could most profitably launch such offers.
Executive summary
FMC context and motivation in emerging markets
FMC tariff best practice
FMC in China, Thailand and the CIS
Appendix
About the author and Analysys Mason
List Of Figures
Figure 1: Potential impact of fixed–mobile bundles in emerging markets
Figure 2: Decision-making process for operators in emerging markets
Figure 3: Fixed–mobile bundle-related opportunities in emerging markets
Figure 4: Percentage of fixed broadband subscribers taking converged bundles, by selected operator, 2017
Figure 5: Differences in motivation to launch fixed–mobile bundles between emerging and developed markets
Figure 6: Fixed broadband and mobile market share of fixed-line incumbents by selected market, 2Q 2017
Figure 7: Discounts for mass-market fixed–mobile bundles compared to standalone equivalents, by selected operator, December 2017
Figure 8: Operator approaches to offering additional benefits in bundles
Figure 9: True Thailand, triple-play (FBB+TV+MOB) subscribers and as a percentage of fixed broadband subscribers, 1Q 2015–2Q 2017
Figure 10: Smallest fixed–wireless data allowance by selected emerging market operator
Figure 11: Active mobile SIM market share, China, 2008–2016
Figure 12: FMC subscribers as a percentage of fixed broadband subscribers, China Unicom, 4Q 2010–2Q 2014
Figure 13: Change in service (fixed and mobile) revenue by operator, China, 2009–2016
Figure 14: EBITDA margin (of service revenue), by operator, China, 2011–2016
Figure 15: Postpaid net additions by operator, Thailand, 1Q 2016–3Q 2017
Figure 16: Fixed broadband subscribers and fixed broadbands share of revenue, AIS Thailand, 3Q 2016-3Q 2017
Figure 17: Percentage change in fixed broadband subscriber numbers in the year prior to quarter of FMC launch, Veon, selected markets
Figure 18: Fixed broadband subscribers by type and fixed broadband subscriber net additions, Veon in Russia, 1Q 2015–3Q 2017
Beeline Armenia, fixed broadband subscribers, 4Q 2013- 2Q 2017
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