The Converged fixed–mobile bundles in emerging markets: opportunities for growth

Telecoms operators in emerging markets have a better opportunity than those in developed markets to use fixed–mobile bundles as an offensive strategy. This report assesses the impact of fixed–mobile bundles in emerging markets and examines how converged operators could most profitably launch such offers.


Executive summary

FMC context and motivation in emerging markets

FMC tariff best practice

FMC in China, Thailand and the CIS


About the author and Analysys Mason

List Of Figures


Figure 1: Potential impact of fixed–mobile bundles in emerging markets

Figure 2: Decision-making process for operators in emerging markets

Figure 3: Fixed–mobile bundle-related opportunities in emerging markets

Figure 4: Percentage of fixed broadband subscribers taking converged bundles, by selected operator, 2017

Figure 5: Differences in motivation to launch fixed–mobile bundles between emerging and developed markets

Figure 6: Fixed broadband and mobile market share of fixed-line incumbents by selected market, 2Q 2017

Figure 7: Discounts for mass-market fixed–mobile bundles compared to standalone equivalents, by selected operator, December 2017

Figure 8: Operator approaches to offering additional benefits in bundles

Figure 9: True Thailand, triple-play (FBB+TV+MOB) subscribers and as a percentage of fixed broadband subscribers, 1Q 2015–2Q 2017

Figure 10: Smallest fixed–wireless data allowance by selected emerging market operator

Figure 11: Active mobile SIM market share, China, 2008–2016

Figure 12: FMC subscribers as a percentage of fixed broadband subscribers, China Unicom, 4Q 2010–2Q 2014

Figure 13: Change in service (fixed and mobile) revenue by operator, China, 2009–2016

Figure 14: EBITDA margin (of service revenue), by operator, China, 2011–2016

Figure 15: Postpaid net additions by operator, Thailand, 1Q 2016–3Q 2017

Figure 16: Fixed broadband subscribers and fixed broadbands share of revenue, AIS Thailand, 3Q 2016-3Q 2017

Figure 17: Percentage change in fixed broadband subscriber numbers in the year prior to quarter of FMC launch, Veon, selected markets

Figure 18: Fixed broadband subscribers by type and fixed broadband subscriber net additions, Veon in Russia, 1Q 2015–3Q 2017

Beeline Armenia, fixed broadband subscribers, 4Q 2013- 2Q 2017

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