The Digital service opportunities for operators: worldwide trends and forecasts 2017–2022

This report analyses the size of four key digital vertical markets for operators worldwide. It includes worldwide and regional revenue forecasts for mobile money and payments, digital advertising, mobile commerce, and mobile identity management. The report analyses key trends in each vertical market and region, and provides a discussion of strategic measures that operators could implement to capture a greater share of the revenue from digital services in each region.

7.Worldwide trends

8.Digital verticals worldwide: Revenue from digital services could represent 3% of mobile service revenue by 2022

9.Mobile money worldwide: Operators share of revenue will decline by 1.7 percentage points between 2017 and 2022

10.Mobile commerce worldwide: Operators could accrue USD4.3 billion in revenue from m-commerce transactions by 2022

11.Digital advertising worldwide: Operators could capture 5.6% of digital ad spend worldwide by 2022

12.Identity management worldwide: Operators could capture more than 16% of the mobile IdM market by 2022

13.Western Europe

14.Western Europe: Operators mobile money initiatives have struggled to remain viable; the next 5 years will be decisive

15.Western Europe: Digital advertising spend will reach USD44.1 billion in 2022, with operators capturing 2% of that amount

16.Central and Eastern Europe

17.Central and Eastern Europe: Operators share of revenue from
m-money transactions is expected to decline to 5.9% in 2022

18.Central and Eastern Europe: Digital advertising spend is expected to grow at a CAGR of 7% to 2022 to USD9.1 billion


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