The Digital eXperience Index analysis: CSPs must focus on omni-channel and personalisation
"CSPs have made progress in their digital experience strategies, but must carry out further work on delivering consistent, contextual and personalised customer engagements."
Digital eXperience Index analysis: CSPs must focus on omni-channel and personalisation
Nearly all communications service providers (CSPs) are working on offering their customers a digital experience. Digital eXperience Index provides a way for them to measure their progress on this journey. This report highlights the results of our analysis of participating CSPs’ digital maturity across multiple aspects of their business.
THIS REPORT:
provides a summary of CSPs current levels of digital maturity
analyses contributing departments progress towards providing a digital experience
discusses the key digital experience traits that CSPs have made progress in developing and those that require more work
discusses the necessity of CSPs focusing on back-office process automation and analytics to deliver digital experience and their progress in this.
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