Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region
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Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region
Summary
"Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the multiplay market in the Americas region, with market size and forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the multiplay market, analyzing key trends on service adoption, and assessing the main drivers and challenges for multiplay service providers to grow in the market.
Aggressive discount pricing and value-added services offered by operators are the primary factors driving the multiplay services market in the Americas region. Aggressive discount pricing is primarily being adopted by most operators in Latin America to attract new customers and increase multiplay service penetration. Conversely, most North American operators are integrating value-added services with their multiplay packages for retaining customers and rewarding loyal customers.
It provides in-depth analysis of the following -
- Market size and forecast; a look at the total market size and forecast for multiplay services in North and Latin America, with an overview analysis per country;
- Drivers and Challenges; an overview on the key drivers and challenges impacting multiplay service providers to foster multiplay service adoption;
- Case studies; this section details the key findings regarding competitive analysis, product offering, pricing strategy, and strategic actions that operators are developing to enhance customer experience of multiplay service users;
- Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for network operators, network vendors and regulators.
Scope
- GlobalData forecasts the number of multiplay households in the Americas is set to grow at a CAGR of 2.4% between 2016 and 2021.
- Lack of fixed broadband infrastructure for FMC in Latin America has been a major challenge for growth in quad-play services in the region. Competition from standalone OTT services will also be a major challenge for multiplay service providers.
- Multiplay household penetration has been comparatively higher in North America with the US and Canada achieving over 60% penetration in 2016. Multiplay services growth in coming years however will be mainly driven by Latin America countries with relatively lower multiplay household penetration.
Reasons to buy
- This Insider Report provides helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the multiplay services market in North and Latin America based on insights directly from local market players.
- This Insider Report provides a five-year forecast of the multiplay market, developed using GlobalDatas rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.
- Three case studies illustrate the findings of the report, providing insight into particular situations in the multiplay market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the multiplay market, providing a number of actionable recommendations for operators, network vendors and regulators.
Summary
"Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the multiplay market in the Americas region, with market size and forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the multiplay market, analyzing key trends on service adoption, and assessing the main drivers and challenges for multiplay service providers to grow in the market.
Aggressive discount pricing and value-added services offered by operators are the primary factors driving the multiplay services market in the Americas region. Aggressive discount pricing is primarily being adopted by most operators in Latin America to attract new customers and increase multiplay service penetration. Conversely, most North American operators are integrating value-added services with their multiplay packages for retaining customers and rewarding loyal customers.
It provides in-depth analysis of the following -
- Market size and forecast; a look at the total market size and forecast for multiplay services in North and Latin America, with an overview analysis per country;
- Drivers and Challenges; an overview on the key drivers and challenges impacting multiplay service providers to foster multiplay service adoption;
- Case studies; this section details the key findings regarding competitive analysis, product offering, pricing strategy, and strategic actions that operators are developing to enhance customer experience of multiplay service users;
- Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for network operators, network vendors and regulators.
Scope
- GlobalData forecasts the number of multiplay households in the Americas is set to grow at a CAGR of 2.4% between 2016 and 2021.
- Lack of fixed broadband infrastructure for FMC in Latin America has been a major challenge for growth in quad-play services in the region. Competition from standalone OTT services will also be a major challenge for multiplay service providers.
- Multiplay household penetration has been comparatively higher in North America with the US and Canada achieving over 60% penetration in 2016. Multiplay services growth in coming years however will be mainly driven by Latin America countries with relatively lower multiplay household penetration.
Reasons to buy
- This Insider Report provides helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the multiplay services market in North and Latin America based on insights directly from local market players.
- This Insider Report provides a five-year forecast of the multiplay market, developed using GlobalDatas rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.
- Three case studies illustrate the findings of the report, providing insight into particular situations in the multiplay market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the multiplay market, providing a number of actionable recommendations for operators, network vendors and regulators.
TABLE OF CONTENTS
Table of Contents
Table of contents 3
List of exhibits 5
Executive summary 7
Section 1: Regional Multiplay Context 8
Fixed Broadband and Pay-TV Penetration Matrix 9
Multiplay Market Size and Forecast 10
Multiplay Average Monthly Household Spend 12
Regulatory Framework 13
Section 2: Drivers and Inhibitors Impacting the Multiplay Market in Americas 15
Multiplay Service Drivers and Inhibitors for Operators 16
Driver: Attractive Bundling Pricing 17
Driver: Multi-service Value-added Services 19
Inhibitor: OTT Competition 22
Inhibitor: Lack of Infrastructure to Support FMC 22
Section 3: Case Studies 24
Case Study: Verizon in the US 25
Case Study: Claro in Brazil 27
Case Study: Totalplay in Mexico 29
Key Findings and Recommendations 31
Key Findings 32
Recommendations 33
Acronyms and Definitions 34
Companies Mentioned 36
About the Authors 37
EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AMERICAS, 2016 8
EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AMERICAS, 2016 9
EXHIBIT 3: MULTIPLAY HOUSEHOLDS AND PENETRATION, SELECTED COUNTRIES, AMERICAS, 2016 VS 2021 9
EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AMERICAS, 2015-2021 10
EXHIBIT 5: MULTIPLAY AVERAGE MONTHLY HOUSEHOLD SPEND, SELECTED COUNTRIES, AMERICAS, 2016 11
EXHIBIT 6 : REGULATION ON MULTIPLAY SERVICES, SELECTED COUNTRIES, AMERICAS 12
EXHIBIT 7: MAIN FACTORS AFFECTING THE MULTIPLAY MARKET GROWTH, AMERICAS, 2017 15
EXHIBIT 8: COMPARISON OF TRIPLE-PLAY AND STANDALONE SERVICES, SELECT OPERATORS, AMERICAS 16
EXHIBIT 9: TRIPLE-PLAY RGUs GROWTH FOR ENTEL HOGAR MULTIPLAY SERVICE, CHILE, Q1 2017 VS Q1 2016 17
EXHIBIT 10: FIXED SERVICE REVENUE GROWTH FOR MOVISTAR, PERU, Q1 2017 VS Q1 2016 17
EXHIBIT 11: VALUE-ADDED SERVICE OPTIONS AVAILABLE FOR OPERATORS TO INTEGRATE WITH MULTIPLAY BUNDLES 18
EXHIBIT 12: EXAMPLES OF VALUE-ADDED SERVICES BY TELECOM OPERATORS ACROSS THE REGION 19
EXHIBIT 13: OPERATORS OTT INITIATIVES, AMERICAS 20
EXHIBIT 14: COUNTRIES WITH LESS THAN 7.5% FIXED BROADBAND POPULATION PENETRATION IN LATAM, 2016 21
EXHIBIT 15: FTTH/B ACCESS LINE CAGR IN SELECT LATAM COUNTRIES, 2016 - 21 22
EXHIBIT 16: SELECT LATAM COUNTRIES WITH HIGHEST NET ADDITIONS OF FTTH/B FIXED BROADBAND LINES, 2016-2021 22
EXHIBIT 17: KEY FACTS, MULTIPLAY OFFERING, VERIZON US, 2017 24
EXHIBIT 18: VERIZON MULTIPLAY FORECAST, 2015 - 2021 25
EXHIBIT 19: KEY FACTS, MULTIPLAY OFFERING, CLARO BRAZIL, 2017 26
EXHIBIT 20: KEY ELEMENTS AND PRICING OF CLARO BRAZILS SELECTED QUAD-PLAY PLANS, 2017 27
EXHIBIT 21: KEY FACTS, MULTIPLAY OFFERING, TOTALPLAY MEXICO, 2017 28
EXHIBIT 22: TOTALPLAY MULTIPLAY AND PARTNERHSIP STRAGEGY, MEXICO 29
EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AMERICAS, 2016 8
EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AMERICAS, 2016 9
EXHIBIT 3: MULTIPLAY HOUSEHOLDS AND PENETRATION, SELECTED COUNTRIES, AMERICAS, 2016 VS 2021 9
EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AMERICAS, 2015-2021 10
EXHIBIT 5: MULTIPLAY AVERAGE MONTHLY HOUSEHOLD SPEND, SELECTED COUNTRIES, AMERICAS, 2016 11
EXHIBIT 6 : REGULATION ON MULTIPLAY SERVICES, SELECTED COUNTRIES, AMERICAS 12
EXHIBIT 7: MAIN FACTORS AFFECTING THE MULTIPLAY MARKET GROWTH, AMERICAS, 2017 15
EXHIBIT 8: COMPARISON OF TRIPLE-PLAY AND STANDALONE SERVICES, SELECT OPERATORS, AMERICAS 16
EXHIBIT 9: TRIPLE-PLAY RGUs GROWTH FOR ENTEL HOGAR MULTIPLAY SERVICE, CHILE, Q1 2017 VS Q1 2016 17
EXHIBIT 10: FIXED SERVICE REVENUE GROWTH FOR MOVISTAR, PERU, Q1 2017 VS Q1 2016 17
EXHIBIT 11: VALUE-ADDED SERVICE OPTIONS AVAILABLE FOR OPERATORS TO INTEGRATE WITH MULTIPLAY BUNDLES 18
EXHIBIT 12: EXAMPLES OF VALUE-ADDED SERVICES BY TELECOM OPERATORS ACROSS THE REGION 19
EXHIBIT 13: OPERATORS OTT INITIATIVES, AMERICAS 20
EXHIBIT 14: COUNTRIES WITH LESS THAN 7.5% FIXED BROADBAND POPULATION PENETRATION IN LATAM, 2016 21
EXHIBIT 15: FTTH/B ACCESS LINE CAGR IN SELECT LATAM COUNTRIES, 2016 - 21 22
EXHIBIT 16: SELECT LATAM COUNTRIES WITH HIGHEST NET ADDITIONS OF FTTH/B FIXED BROADBAND LINES, 2016-2021 22
EXHIBIT 17: KEY FACTS, MULTIPLAY OFFERING, VERIZON US, 2017 24
EXHIBIT 18: VERIZON MULTIPLAY FORECAST, 2015 - 2021 25
EXHIBIT 19: KEY FACTS, MULTIPLAY OFFERING, CLARO BRAZIL, 2017 26
EXHIBIT 20: KEY ELEMENTS AND PRICING OF CLARO BRAZILS SELECTED QUAD-PLAY PLANS, 2017 27
EXHIBIT 21: KEY FACTS, MULTIPLAY OFFERING, TOTALPLAY MEXICO, 2017 28
EXHIBIT 22: TOTALPLAY MULTIPLAY AND PARTNERHSIP STRAGEGY, MEXICO 29
Table of contents 3
List of exhibits 5
Executive summary 7
Section 1: Regional Multiplay Context 8
Fixed Broadband and Pay-TV Penetration Matrix 9
Multiplay Market Size and Forecast 10
Multiplay Average Monthly Household Spend 12
Regulatory Framework 13
Section 2: Drivers and Inhibitors Impacting the Multiplay Market in Americas 15
Multiplay Service Drivers and Inhibitors for Operators 16
Driver: Attractive Bundling Pricing 17
Driver: Multi-service Value-added Services 19
Inhibitor: OTT Competition 22
Inhibitor: Lack of Infrastructure to Support FMC 22
Section 3: Case Studies 24
Case Study: Verizon in the US 25
Case Study: Claro in Brazil 27
Case Study: Totalplay in Mexico 29
Key Findings and Recommendations 31
Key Findings 32
Recommendations 33
Acronyms and Definitions 34
Companies Mentioned 36
About the Authors 37
List Of Tables
EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AMERICAS, 2016 8
EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AMERICAS, 2016 9
EXHIBIT 3: MULTIPLAY HOUSEHOLDS AND PENETRATION, SELECTED COUNTRIES, AMERICAS, 2016 VS 2021 9
EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AMERICAS, 2015-2021 10
EXHIBIT 5: MULTIPLAY AVERAGE MONTHLY HOUSEHOLD SPEND, SELECTED COUNTRIES, AMERICAS, 2016 11
EXHIBIT 6 : REGULATION ON MULTIPLAY SERVICES, SELECTED COUNTRIES, AMERICAS 12
EXHIBIT 7: MAIN FACTORS AFFECTING THE MULTIPLAY MARKET GROWTH, AMERICAS, 2017 15
EXHIBIT 8: COMPARISON OF TRIPLE-PLAY AND STANDALONE SERVICES, SELECT OPERATORS, AMERICAS 16
EXHIBIT 9: TRIPLE-PLAY RGUs GROWTH FOR ENTEL HOGAR MULTIPLAY SERVICE, CHILE, Q1 2017 VS Q1 2016 17
EXHIBIT 10: FIXED SERVICE REVENUE GROWTH FOR MOVISTAR, PERU, Q1 2017 VS Q1 2016 17
EXHIBIT 11: VALUE-ADDED SERVICE OPTIONS AVAILABLE FOR OPERATORS TO INTEGRATE WITH MULTIPLAY BUNDLES 18
EXHIBIT 12: EXAMPLES OF VALUE-ADDED SERVICES BY TELECOM OPERATORS ACROSS THE REGION 19
EXHIBIT 13: OPERATORS OTT INITIATIVES, AMERICAS 20
EXHIBIT 14: COUNTRIES WITH LESS THAN 7.5% FIXED BROADBAND POPULATION PENETRATION IN LATAM, 2016 21
EXHIBIT 15: FTTH/B ACCESS LINE CAGR IN SELECT LATAM COUNTRIES, 2016 - 21 22
EXHIBIT 16: SELECT LATAM COUNTRIES WITH HIGHEST NET ADDITIONS OF FTTH/B FIXED BROADBAND LINES, 2016-2021 22
EXHIBIT 17: KEY FACTS, MULTIPLAY OFFERING, VERIZON US, 2017 24
EXHIBIT 18: VERIZON MULTIPLAY FORECAST, 2015 - 2021 25
EXHIBIT 19: KEY FACTS, MULTIPLAY OFFERING, CLARO BRAZIL, 2017 26
EXHIBIT 20: KEY ELEMENTS AND PRICING OF CLARO BRAZILS SELECTED QUAD-PLAY PLANS, 2017 27
EXHIBIT 21: KEY FACTS, MULTIPLAY OFFERING, TOTALPLAY MEXICO, 2017 28
EXHIBIT 22: TOTALPLAY MULTIPLAY AND PARTNERHSIP STRAGEGY, MEXICO 29
List Of Figures
EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AMERICAS, 2016 8
EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AMERICAS, 2016 9
EXHIBIT 3: MULTIPLAY HOUSEHOLDS AND PENETRATION, SELECTED COUNTRIES, AMERICAS, 2016 VS 2021 9
EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AMERICAS, 2015-2021 10
EXHIBIT 5: MULTIPLAY AVERAGE MONTHLY HOUSEHOLD SPEND, SELECTED COUNTRIES, AMERICAS, 2016 11
EXHIBIT 6 : REGULATION ON MULTIPLAY SERVICES, SELECTED COUNTRIES, AMERICAS 12
EXHIBIT 7: MAIN FACTORS AFFECTING THE MULTIPLAY MARKET GROWTH, AMERICAS, 2017 15
EXHIBIT 8: COMPARISON OF TRIPLE-PLAY AND STANDALONE SERVICES, SELECT OPERATORS, AMERICAS 16
EXHIBIT 9: TRIPLE-PLAY RGUs GROWTH FOR ENTEL HOGAR MULTIPLAY SERVICE, CHILE, Q1 2017 VS Q1 2016 17
EXHIBIT 10: FIXED SERVICE REVENUE GROWTH FOR MOVISTAR, PERU, Q1 2017 VS Q1 2016 17
EXHIBIT 11: VALUE-ADDED SERVICE OPTIONS AVAILABLE FOR OPERATORS TO INTEGRATE WITH MULTIPLAY BUNDLES 18
EXHIBIT 12: EXAMPLES OF VALUE-ADDED SERVICES BY TELECOM OPERATORS ACROSS THE REGION 19
EXHIBIT 13: OPERATORS OTT INITIATIVES, AMERICAS 20
EXHIBIT 14: COUNTRIES WITH LESS THAN 7.5% FIXED BROADBAND POPULATION PENETRATION IN LATAM, 2016 21
EXHIBIT 15: FTTH/B ACCESS LINE CAGR IN SELECT LATAM COUNTRIES, 2016 - 21 22
EXHIBIT 16: SELECT LATAM COUNTRIES WITH HIGHEST NET ADDITIONS OF FTTH/B FIXED BROADBAND LINES, 2016-2021 22
EXHIBIT 17: KEY FACTS, MULTIPLAY OFFERING, VERIZON US, 2017 24
EXHIBIT 18: VERIZON MULTIPLAY FORECAST, 2015 - 2021 25
EXHIBIT 19: KEY FACTS, MULTIPLAY OFFERING, CLARO BRAZIL, 2017 26
EXHIBIT 20: KEY ELEMENTS AND PRICING OF CLARO BRAZILS SELECTED QUAD-PLAY PLANS, 2017 27
EXHIBIT 21: KEY FACTS, MULTIPLAY OFFERING, TOTALPLAY MEXICO, 2017 28
EXHIBIT 22: TOTALPLAY MULTIPLAY AND PARTNERHSIP STRAGEGY, MEXICO 29
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