Mobile financial services: case studies and analysis

Mobile financial services are one of the key categories of non-core digital services that are offered by telecoms operators. This report features a series of case studies that examine mobile financial services and assess their success.
 

The mobile financial services opportunity is maturing and some service providers are willing to move beyond person-to-person transfers and payments to offer more-sophisticated products.

This report answers the following questions.

  • What are the different approaches adopted by mobile operators for their mobile financial services?
  • What are the different types of services and features that can be offered?
  • What are some of the best practices in terms of registration, user interfaces, cash-in and cash-out options, payment options and partner ecosystems?
  • What is the impact of mobile financial services on revenue and other aspects of operators’ performance?

Company coverage

The following companies and services are featured in the case studies.

  • Airtel Money (various countries in Africa)

  • AIS Rabbit Line Pay (Thailand)

  • Axiata Boost (Malaysia)

  • Globe GCash (Philippines)

  • MTN MoMo (various countries in Africa)

 
  • Orange Money (various countries in Africa)

  • Orange Bank (various countries in Europe)

  • Safaricom M-Pesa (Kenya)

  • STC Pay (Saudi Arabia)

  • Turkcell Paycell (Turkey)

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