The Cyfrowy Polsat Group is sustaining its ARPU growth thanks to its multi-play bundle strategy

Cyfrowy Polsat Group provides a wide range of telecoms and media services, through a variety of technological solutions and subscription options. Its business strategy is based on promoting multi-play bundles and upselling services within its customer base, and is leading to ARPU growth and increasing customer loyalty.

 

Cyfrowy Polsat Group’s strategy of upselling multi-play services has resulted in contract ARPU growth and a declining rate of churn.

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