The Splunk: AI and analytics

Splunk is a rapidly growing analytics company that is using organic growth and acquisitions to build its functionality and market share. Its focus has been on horizonal capabilities on its core platform and key market areas such as IoT, but it is increasingly looking to support telecoms-specific requirements. This company profile assesses the strengths, weaknesses, opportunities and threats for its growth strategy.

Splunk is challenging some of the major players in AI and analytics now that its revenue has exceeded USD1 billion.


  • a company summary
  • a summary of the companys financial information
  • analysis of the companys strategic direction
  • a list of the companys key acquisitions and mergers
  • a summary of the companys products
  • an overview of significant customers
  • analysis of strengths, weaknesses, opportunities and threats.

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