Application-to-person messaging: worldwide trends and forecasts 2020-2025

Author - Giulio Sinibaldi

"Businesses spent USD23 billion on A2P messaging in 2020; this will grow to USD36 billion by 2025."


The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. Person-to-person (P2P) SMS messaging traffic has progressively been overtaken by that from OTT services, but SMS is currently still the most-used channel for A2P communication, and it will remain so by 2025.

This report provides:

  • an outlook on the application-to-person (A2P) messaging services market worldwide, including:
    • traffic estimates and forecasts up to 2025
    • business spend estimates and forecasts up to 2025
    • traffic and spend by use case
    • traffic and spend by industry vertical
  • a breakdown of the A2P messaging services market by region.

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