5G Commercial Use Cases Update & Telco Go-To-Market Strategies

5G Commercial Use Cases Update & Telco Go-To-Market Strategies



5G Commercial Use Cases Update & Telco Go-To-Market Strategies, a global outlook report by GlobalData, provides a status update on commercially-deployed 5G use cases globally, focusing on 5G FWA and 5G eMBB. It also outlines the go-to-market strategies that telcos have adopted for their commercial 5G offers in terms of available plans, pricing, bundling and positioning.
Furthermore, it offers an overview of the 5G devices made available by telcos at launch and analyses their bundling & pricing strategies.

Commercial 5G launches started in late 2018, building up momentum since April 2019 with a focus on two main use cases - 5G FWA & 5G eMBB.

The report is structured as follows -
Section 1: Introduction - 5G use cases; a snapshot of the different use cases enabled by 5G and a status update on the ones that have already been commercially launched.
Section 2: 5G commercial use cases, deployment drivers, & service provider activity - FWA & eMBB; this section analyzes specifically the key characteristics and deployment drivers of 5G FWA & 5G eMBB. It then maps the key commercial 5G launches globally (up to July 2019) and provides an update of service providers commercial activity in the 5G eMBB and 5G FWA spaces as well as in the emerging B2B use cases.
Section 3: Telco 5G commercial go-to-market strategies across eMBB & FWA; focuses on telcos 5G go-to-market strategies analysing 14 telcos commercial 5G tariffs, pricing strategies and VAS bundling approaches for 5G eMBB and 5G FWA. Furthermore, it offers an overview of the 5G devices made available by telcos at launch and analyses their bundling & pricing strategies.
Section 4: Key findings and recommendations; we conclude the report with a set of key findings and recommendations for telecom operators to consider in their 5G go-to-market strategies.

Scope

- Commercial 5G FWA started in late 2018 in the US and South Korea. 5G eMBB commercial offers emerged in April 2019.
- More than ten telcos have launched commercial 5G offerings so far, racing to get a first mover advantage and to showcase technological leadership.
- Commercial 5G devices are still limited and relatively expensive. A number of bundling & pricing strategies are available to telcos in order to bring the 5G device adoption barriers down.

Reasons to buy

- This global outlook report provides an extensive examination of 5G eMBB and 5G FWA commercial pricing, bundling, positionning and device strategies to help telecom operators harness the technology and related monetization levers to capture new revenue streams.
- The reports objective is to help inform global industry executives decision-making process on 5G use cases deployment and on 5G eMBB & FWA commercial go-to-market strategies.
- The analysis of more than 14 telcos commercial 5G plans across eMBB and FWA illustrate the findings of the report, providing best practices and insights into telecom operators pricing, bundling, positionning, and device strategies.
- With 33 exhibits, the report is designed for an executive-level audience, helping industry leaders gain in-depth knowledge into peer telcos commercialized 5G propositions in order to effectively craft their 5G go-to-market & monetization strategies.

List of exhibits
Executive summary
Section 1: Introduction - 5G use cases
5G supported use cases and initial use cases launched
Section 2: 5G commercial use cases, deployment drivers, & service provider activity - FWA & eMBB
5G key commercially deployed use cases
Focus on 5G FWA: Key characteristics
Focus on 5G FWA: Deployment drivers
Focus on 5G FWA: Service provider activity
Focus on 5G eMBB: Key characteristics
Focus on 5G eMBB: Deployment drivers
Focus on 5G eMBB: Service provider activity
Other emerging commercial 5G use cases in the B2B space
Section 3: Telco 5G commercial go-to-market strategies across eMBB & FWA
Commercial 5G tariffs, bundling, & pricing: SK Telecom South Korea & Verizon US
Commercial 5G tariffs, bundling, & pricing: Vodafone UK & Etisalat UAE
Commercial 5G tariffs, bundling, & pricing: Swisscom Switzerland & Sprint US
Commercial 5G tariffs, bundling, & pricing: Vodafone Spain
Commercial 5G tariffs, bundling, & pricing: KT South Korea & EE UK
Commercial 5G tariffs, bundling, & pricing: TIM Italy
Commercial 5G tariffs, bundling, & pricing: Zain Kuwait & Sunrise Switzerland
Commercial 5G tariffs, bundling, & pricing: T-Mobile Germany & Viva Bahrain
Commercial 5G tariffs, bundling, & pricing: Key considerations
Commercial 5G devices & bundling strategies: EE UK
Commercial 5G devices & bundling strategies: Vodafone UK
Commercial 5G devices & bundling strategies: Verizon & Sprint US
Commercial 5G devices & bundling strategies: TIM Italy and TMobile Germany
Commercial 5G devices & bundling strategies: Viva Bahrain, Zain Kuwait, & Etisalat UAE
Commercial 5G devices & bundling strategies: Key considerations
5G positioning: Key considerations
Section 4: Key findings & recommendations
Appendix
Acronyms and definitions
Companies mentioned
Related research
About GlobalData

List Of Figures


EXHIBIT 1: ITU IMT 2020 USE CASES
EXHIBIT 2: KEY COMMERCIAL 5G SERVICE LAUNCHES
EXHIBIT 3: 5G FIXED WIRELESS ACCESS
EXHIBIT 4: BANDWIDTH, LATENCY, AND THROUGHPUT BY TECHNOLOGY
EXHIBIT 5: NETWORK SLICING EXPLAINED
EXHIBIT 6: GLOBAL MOBILE DATA TRAFFIC EVOLUTION, 2018-2024 (EB)
EXHIBIT 7: T-MOBILE GERMANYS CAMPUS NETWORK
EXHIBIT 8: SWISSCOM 5G CAMPUS SOLUTION
EXHIBIT 9: OPERATOR 5G MOBILE PROPOSITIONS - SK TELECOM SOUTH KOREA & VERIZON US
EXHIBIT 10: OPERATOR 5G MOBILE PROPOSITIONS - VODAFONE UK & ETISALAT UAE
EXHIBIT 11: OPERATOR 5G MOBILE PROPOSITIONS - SWISSCOM SWITZERLAND & SPRINT US
EXHIBIT 12: OPERATOR 5G MOBILE PROPOSITIONS - VODAFONE SPAIN
EXHIBIT 13: OPERATOR 5G MOBILE PROPOSITIONS - KT SOUTH KOREA & EE UK
EXHIBIT 14: OPERATOR 5G MOBILE PROPOSITIONS - TIM ITALY
EXHIBIT 15: OPERATOR 5G MOBILE PROPOSITIONS - ZAIN KUWAT & SUNRISE SWITZERLAND
EXHIBIT 16: OPERATOR 5G MOBILE PROPOSITIONS - T-MOBILE GERMANY & VIVA BAHRAIN
EXHIBIT 17: OPERATOR 5G MOBILE DEVICES - EE UK
EXHIBIT 18: OPERATOR 5G MOBILE DEVICES - VODAFONE UK
EXHIBIT 19: OPERATOR 5G MOBILE DEVICES - VERIZON & SPRINT US
EXHIBIT 20: OPERATOR 5G MOBILE DEVICES - T-MOBILE GERMANY & TIM ITALY
EXHIBIT 21: OPERATOR 5G MOBILE DEVICES - ETISALAT UAE, ZAIN KUWAIT, & VIVA BAHRAIN

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