The Video and identity platforms: worldwide market shares 2018

This report provides market share data for communications service provider (CSP) spending on telecoms-specific video and identity platforms (VIP) software and related services for 2018. It provides details of how the spending varied by delivery model, service type, vendor and region. The report also includes 'snapshots' of information about the leading vendors in the market.

Operator spending in the VIP market was flat in 2018 because the SDM market had matured and the VMD market experienced changes that limited spending.


  • Vendor strategy teams that need to understand where growth is slowing and where it is increasing across different sub-segment categories.
  • Product management teams responsible for feature functionality and geographical focus, and product marketing teams responsible for market-share growth.
  • Market intelligence teams at vendors that want to understand how their competitors compare with each other.
  • CSPs that are planning digital transformation journeys and want to ensure that their current vendors are staying up to date.



  • The VIP market was flat in 2018. The decline in video management and delivery (VMD) spending (–2%) was offset by the slight growth (1%) in the subscriber data management (SDM) market.
  • Operators VMD spending continued to decline. Limited spending on legacy transformations; Cisco and Ericssons departure; saturation in some developed markets; prolonged transition to new services (OTT, UHD); and increased in-house development were the main factors.
  • The SDM market continued its growth in 2018, albeit at a slower rate due to its high maturity. New investments came from long-tail IMS/VoLTE (especially in China), NFV, IoT and subscriber data exposure use cases.



  • detailed market share data for the video and identity platforms software systems market overall, as well as two sub-segments:
  • video management and delivery (VMD)
  • subscriber data management (SDM) (including identity management (IdM))
  • a summary of key developments in the market overall and in each sub-segment
  • an Excel data spreadsheet of revenue and share for the top six vendors in this segment, split by type and by region
  • detailed profiles of 14 vendors in this market, and summaries of other players.



  • Accenture
  • Amdocs
  • ARRIS Group
  • Cisco
  • Ericsson



  • Harmonic
  • Hewlett Packard Enterprise (HPE)
  • Huawei Technologies
  • MediaKind


  • Nagra
  • Nokia
  • Openwave Mobility (ENEA)
  • Synamedia
  • Viaccess-Orca

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