The Digital service opportunities for operators in Europe: trends and forecasts 2018–2023

This report analyses the size of four key digital vertical markets for operators in Europe. It includes revenue forecasts for mobile money (m-money) and payments, digital advertising, mobile commerce (m-commerce) and mobile identity management (IdM).

The report also includes the estimated revenue that telecoms operators can accrue from each of these verticals. An analysis of the key trends in each vertical market is included, as is a discussion of the strategic measures that operators could implement to capture a greater share of the digital services revenue that is expected.

THIS REPORT AND DATA ANNEX PROVIDE:

  • regional revenue forecasts for the following vertical markets in Europe:
  • mobile money (m-money) and payments
  • digital advertising
  • mobile commerce (m-commerce)
  • mobile identity management (idM)
  • an estimate of the revenue that operators could accrue from each of these verticals
  • analysis of key trends in each vertical market in Europe
  • discussion of strategic measures that operators could implement to capture a greater share of the revenue from digital services in Europe.
5.Regional trends
6.Digital verticals in Europe: digital services are expected to account for 1.4% of mobile service revenue by 2023
7.Digital verticals in Europe
8.Mobile money: operators in CEE will account for 10.5% of the total regional revenue from mobile money services by 2023
M-commerce: operators’ share of the m-commerce market will remain limited due to strong competition
Digital advertising: operators’ share of digital advertising revenue will be similar in WE and CEE in 2023 and equal to around 1.5%
Identity management: the increasing demand for IdM services will create significant revenue growth opportunities for operators in Europe
12.Recommendations
13.Recommendations
14.Forecast methodology and assumptions
15.Forecast methodology and assumptions
16.About the authors and Analysys Mason
17.About the authors
18.About Analysys Mason
19.Research from Analysys Mason
20.Consulting from Analysys Mason
List of figures:

Figure 1: Operators’ mobile and digital service revenue, and digital revenue as a percentage of service revenue, Europe, 2013–2023

Figure 2: Mobile money revenue, and operators share of revenue, Western Europe, 2013–2023
Figure 3: Mobile money revenue, and operators share of revenue, Central and Eastern Europe, 2013–2023

Figure 4: M-commerce revenue, and operators share of revenue, Western Europe, 2013–2023
Figure 5: M-commerce revenue, and operators share of revenue, Central and Eastern Europe, 2013–2023

Figure 6: Digital advertising spend, and operators share of spend, Western Europe, 2013–2023
Figure 7: Digital advertising spend, and operators share of spend, Central and Eastern Europe, 2013–2023

Figure 8: Identity management revenue, and operators share of revenue, Western Europe, 2013–2023
Figure 9: Identity management revenue, and operators share of revenue, Central and Eastern Europe, 2013–2023


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