Commercial Development of Womens Sport

Commercial Development of Womens Sport



An analysis into the changing commercial landscape of womens sport and the growing commercial weight of certain properties

With the growing profile of numerous athletes and sport properties within womens sport, there is growing evidence that these products are becoming a viable commercial option for sponsoring brands, with the growth athlete endorsement deals and unique womens sport partnerships highlighting the growing viability of womens sport

Key Highlights

- Case studies
- Growing sponsorship value
- TV ratings insight
- Global analysis

Scope

- The report analyses a series of case studies of partnerships with brands who have committed exclusively to womens sport, and the varying operational structures within womens sport, from fully independent properties such as the WTA, to single governance for both male and female versions of a particular sport, such as with national governing bodies such as UEFA, FIFA and the ICC

Reasons to Buy

- Insight into the commercial development of womens sport


Executive Summary
Soccer
FIFA
UEFA
WSL
NWSL
Tennis
WTA
Golf
LPGA
LET
Basketball
WNBA
Cricket
ICC T20 Womens World Cup
Conclusion
Appendix


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