Country Profile: Savory Snacks Sector in Singapore

Country Profile: Savory Snacks Sector in Singapore

Summary

The Savory Snacks sector in Singapore is driven by growing trend of snackification, particularly among the time scarce working population and ease of usage and convenience of consumption on-the-go in the country. Of all the markets, Potato Chips was the largest in value terms in 2016. However, the Ethnic/Traditional Snacks market is forecast to register the fastest growth, in value terms, during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Savory Snacks in the country. Flexible Packaging is the most commonly used package material in the sector. Seng Hua Hng Foodstuff Pte Ltd, PepsiCo, and The Kellogg Company are the leading market players in the Singaporean Savory Snacks sector.

GlobalDatas Country Profile report on the Savory Snacks sector in Singapore provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

- The Singaporean Savory Snacks sector is forecast to register value growth of 29.1% during 2016-2021
- Singapore ranks second on the extent of fragmentation when compared to the leading four countries in the region
- The top five brands accounting for 37.1% share in 2016.
- The per capita consumption of Savory Snacks is higher in Singapore compared to the regional level
- Consumers in Singapore are trading up for premium Savory Snacks products
- Demand for Nuts and Seeds with Free From claims is increasing in Singapore

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

1. Report Scope 1
2. Executive summary 3
3. Singapore in the global and regional context 4
3.1. Singapores share in the Global and Asia-Pacific Savory Snacks sector 4
3.2. Singapore compared to other leading countries in Asia-Pacific 5
4. Market size analysis - Savory Snacks sector 6
4.1. Value and volume analysis - Savory Snacks sector in Singapore 6
4.2. Per capita consumption - Singapore compared to Asia-Pacific and globally 7
4.3. Extent to which consumers are trading up/down 8
4.4. Value and volume analysis of markets in the Savory Snacks sector 9
4.5. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Ethnic/Traditional Snacks 12
5.3. Market analysis: Meat Snacks 13
5.4. Market analysis: Nuts and Seeds 14
5.5. Market analysis: Popcorn 16
5.6. Market analysis: Potato Chips 18
5.7. Market analysis: Pretzels 19
5.8. Market analysis: Processed Snacks 20
6. Distribution analysis 22
6.1. Distribution channel share analysis: Savory Snacks 22
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 23
6.3. Distribution channel share analysis: Meat Snacks 24
6.4. Distribution channel share analysis: Nuts and Seeds 25
6.5. Distribution channel share analysis: Popcorn 26
6.6. Distribution channel share analysis: Potato Chips 27
6.7. Distribution channel share analysis: Pretzels 28
6.8. Distribution channel share analysis: Processed Snacks 29
7. Competitive landscape 30
7.1. Brand share analysis by sector 30
7.2. Brand share analysis by markets 33
7.3. Brand share analysis by category 39
7.3.1. Nuts and Seeds 39
7.3.2. Popcorn 40
7.3.3. Processed Snacks 41
7.4. Private label share analysis 42
8. Health & Wellness analysis 44
8.1. Market size analysis by Health & Wellness claims 44
8.2. Market share analysis - Health & Wellness product attributes 45
8.3. Market size analysis - Health & Wellness consumer benefits 47
8.4. Leading companies in Singaporean Health & Wellness market 49
9. Packaging analysis 50
9.1. Packaging share and growth analysis by package material 50
9.2. Packaging share analysis by package material 51
9.3. Packaging share and growth analysis by pack type 52
9.4. Packaging share analysis by pack type 53
9.5. Packaging share and growth analysis by closure type 54
9.6. Packaging share analysis by closure type 55
9.7. Packaging share and growth analysis by primary outer type 56
9.8. Packaging share analysis by primary outer type 57
10. Macroeconomic analysis 58
10.1. GDP per Capita 61
10.2. Population and population growth 62
10.3. Consumer Price Index 63
10.4. Population breakdown by age 64
11. Methodology 65
12. Definitions 66
13. Appendix 77
14. About GlobalData 92
15. Disclaimer 93
16. Contact Us 94

List Of Tables

List of Tables
Table 1: Volume share of Singapore in the global and Asia-Pacific Savory Snacks sector, 2011-2021 4
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Per capita consumption (by markets) in Singapore, Asia-Pacific and Global average, 2016 11
Table 4: Value analysis of Nuts and Seeds market by categories, 2011-2021 15
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 15
Table 6: Value analysis of Popcorn market by categories, 2011-2021 17
Table 7: Volume analysis of Popcorn market by categories, 2011-2021 17
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 21
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 21
Table 10: Brand Value and Volume - Savory Snacks sector, 2016 31
Table 11: Brand Value and Volume - Meat Snacks market, 2016 33
Table 12: Brand Value and Volume - Nuts and Seeds market, 2016 34
Table 13: Brand Value and Volume - Popcorn market, 2016 35
Table 14: Brand Value and Volume - Potato Chips market, 2016 36
Table 15: Brand Value and Volume - Pretzels market, 2016 37
Table 16: Brand Value and Volume - Processed Snacks market, 2016 38
Table 17: Brand Value and Volume - Peanuts category 39
Table 18: Brand Value and Volume - Other Nuts and Seeds category 39
Table 19: Brand Value and Volume - Microwaveable Popcorn category 40
Table 20: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016 40
Table 21: Brand Value and Volume - Unpopped Corn category, 2016 40
Table 22: Brand Value and Volume - Extruded Snacks category, 2016 41
Table 23: Brand Value and Volume - Tortilla Chips category, 2016 41
Table 24: Market Definitions 66
Table 25: Category Definitions 67
Table 26: Channel Definitions 68
Table 27: Health & Wellness: Product Attributes-Food Minus 69
Table 28: Health & Wellness: Product Attributes - Free From 70
Table 29: Health & Wellness: Product Attributes - Functional & Fortified 71
Table 30: Health & Wellness: Product Attributes - Naturally Healthy 72
Table 31: Health & Wellness: Product Attributes - Food Intolerance 73
Table 32: Health & Wellness: Consumer Benefits - Health Management 74
Table 33: Health & Wellness: Analysis by Consumer Benefits 75
Table 34: Health & Wellness: Consumer Benefits - Performance 76
Table 35: Market Value for Ethnic/Traditional Snacks - (S$ Million), 2011-2021 77
Table 36: Market Value for Ethnic/Traditional Snacks - (US$ Million), 2011-2021 77
Table 37: Market Volume for Ethnic/Traditional Snacks - (Million Kg), 2011-2021 77
Table 38: Market Value for Meat Snacks - (S$ Million), 2011-2021 78
Table 39: Market Value for Meat Snacks - (US$ Million) 2011-2021 78
Table 40: Market Volume for Meat Snacks - (Thousand Kg), 2011-2021 78
Table 41: Market Value for Nuts and Seeds - by category (S$ Million), 2011-2021 79
Table 42: Market Value for Nuts and Seeds - by category (US$ Million), 2011-2021 79
Table 43: Market Volume for Nuts and Seeds - (Million Kg), 2011-2021 80
Table 44: Market Value for Popcorn - by category (S$ Million), 2011-2021 80
Table 45: Market Value for Popcorn - by category (US$ Million), 2011-2021 81
Table 46: Market Volume for Popcorn - by category (Thousand Kg),2011-2021 81
Table 47: Market Value for Potato Chips - (S$ Million), 2011-2021 82
Table 48: Market Value for Potato Chips - (US$ Million), 2011-2021 82
Table 49: Market Volume for Potato Chips - (Million Kg), 2011-2021 82
Table 50: Market Value for Pretzels - (S$ Million), 2011-2021 83
Table 51: Market Value for Pretzels - (US$ Million), 2011-2021 83
Table 52: Market Volume for Pretzels - (Thousand Kg), 2011-2021 83
Table 53: Market Value for Processed Snacks - by category (S$ Million), 2011-2021 84
Table 54: Market Value for Processed Snacks - by category (US$ Million), 2011-2021 84
Table 55: Market Volume for Processed Snacks - by category (Million Kg), 2011-2021 85
Table 56: Components of change - by Market, 2015-2016 85
Table 57: Savory Snacks Sales Distribution in Singapore - by Markets (S$ Million), 2016 86
Table 58: Key Health & Wellness product attributes driving sales in Singapore (S$ Million) 87
Table 59: Key Health & Wellness consumer benefits driving sales in Singapore (S$ Million) 87
Table 60: Package Material (in Million pack units) 88
Table 61: Pack Type (in Million pack units) 88
Table 62: Closure Type (in Million pack units) 89
Table 63: Primary Outer Type (in Million pack units) 89
Table 64: Exchange Rates: (US$-S$), 2011-2021 90
Table 65: GDP Per Capita (S$), 2011-2016 90
Table 66: Population, 2011-2016 90
Table 67: Consumer Price Index, 2011-2016 90
Table 68: Age Profile (Millions of Persons), 2016 91

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